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TRUMPF North America · 2 days ago

Economy Brand Market Development Manager (USA)

Farmington, CT

Full-time

Hybrid

Senior Level

5+ years exp

TRUMPF North America is a family-run, high-tech company seeking a Economy Brand Market Development Manager to establish and develop the market presence of their economy brand in the United States. The role involves strategic market development and operational distributor management to achieve sales and operating income targets, while ensuring compliance with TRUMPF Group standards.

ElectronicsIndustrialLaserManufacturing

Responsibilities

Define and implement the go-to-market strategy for TRUMPF’s "economy-brand" in the U.S. market, aligned with global economy brand sales, service, and TRUMPF Group objectives

Develop and continuously refine a scalable distribution model, including selection, setup, and performance management of distributors

Analyze market potential, competitor activities, price structures, and customer trends to derive strategic actions and market positioning

Define portfolio requirements and coordinate product-related topics with global product management teams in Asia and Germany

Establish the brand’s local marketing presence in coordination with central brand management, including value proposition, communication, and promotional activities

Contribute to the global economy brand strategy by providing structured feedback from the U.S. market and ensuring coordination with LATAM regions

Manage and support distributors in their daily business to achieve revenue, operating income (OI), and margin targets

Define annual business targets and track performance based on agreed KPIs (e.g. coverage, OI, dealer performance)

Conduct product and sales training, joint customer visits, and opportunity reviews to strengthen sales capabilities

Support key customer negotiations and ensure effective escalation management between distributors and internal functions

Plan and monitor budgets for marketing activities, sales support, and local exhibitions

Coordinate second-level service and application support activities to ensure customer satisfaction and sustainable business development

Achievement of regional sales and operating income (OI) targets

Interface management between TRUMPF Inc. (USA), global economy brand operations (Asia), and TRUMPF Group headquarters (Germany)

Ensure compliance with TRUMPF Group standards, legal, and contractual frameworks

Qualification

Market developmentDistributor managementSales processesBusiness administrationMarket analysisIntercultural communicationFluent in EnglishSpanishMandarin