Underdog · 2 hours ago
Senior Data Scientist
Underdog is a rapidly growing sports company focused on enhancing the fun of sports through innovative products. They are seeking a Senior Data Scientist to lead marketing measurement models and analytics, optimizing user acquisition performance and providing strategic guidance.
eSportsFantasy SportsGaming
Responsibilities
With oversight from the Staff DS, own the Marketing Mix Modeling (MMM) process including design, calibration, and iteration
Translate MMM insights into channel-level budget recommendations and marketing strategy guidance
Partner with Growth, Finance, and Data Engineering to align spend optimization and forecasting models with business goals
Design and analyze experiments to understand the incremental impact of marketing campaigns
Build and iterate on models for user acquisition (UA), attribution, and LTV
Develop scenario testing tools for marketing planning and spend simulation
Automate recurring campaign reporting and performance diagnostics
Communicate findings clearly to technical and non-technical stakeholders
Qualification
Required
A degree in Statistics, Economics, Math, Computer Science, or related technical field
5+ years of experience in data science or analytics, with a strong focus on marketing or growth
Hands-on experience building and maintaining Marketing Mix Models (MMM) or equivalent budget optimization frameworks
Familiarity with Bayesian modeling, hierarchical models, or probabilistic programming
Proficiency in Python for modeling and SQL for data manipulation
Strong understanding of experimentation design, incrementality, and causal inference
Familiarity with cloud-based tools and data workflows (e.g., AWS, GCP, dbt, Airflow)
Proven ability to influence cross-functional partners with compelling, data-backed recommendations
Preferred
Experience with LTV, attribution, or uplift models in a UA or growth setting
Prior work in consumer tech, sports betting, fantasy sports, or mobile gaming
Experience with marketing platforms or MMP tools (e.g., Google Ads, Meta Ads Manager, AppsFlyer)
Benefits
Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
16 weeks of fully paid parental leave
Home office stipend
A connected virtual-first culture with a highly engaged distributed workforce
5% 401k match
FSA
Company paid health, dental, vision plan options for employees and dependents
Company
Underdog
We’re the fastest-growing sports gaming company ever. Our mission is to build innovative games and products for American sports fans.
H1B Sponsorship
Underdog has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Spark CapitalBlackRockKevin Carter
2025-03-26Series C· $70M
2022-07-26Series B· $35M
2021-05-03Series A· $10M
Recent News
Mergers & Acquisitions
2025-10-19
2025-10-18
Company data provided by crunchbase