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Capital One · 2 months ago

Senior Manager, Affiliate Marketing Operations, Relationship Management & Compliance

McLean, VA

Full-time

Onsite

Senior Level, Lead/Staff

$155K/yr - $177K/yr

8+ years exp

Capital One is a financial services company, and they are seeking a Senior Manager of Affiliate Marketing Operations, Relationship Management & Compliance. This role involves overseeing affiliate marketing strategies, managing relationships with affiliate partners, and ensuring compliance while optimizing marketing performance.

Financial Services

Comp. & Benefits

No H1B

Responsibilities

Oversee Capital One’s portfolio of more than 20+ affiliates, developing and managing relationships with these partners. This entails:

Serving as the central point of contact from Capital One with the different affiliate partners, owning the broader communication strategy

Holding regular meetings and managing email communication to keep affiliate partners apprised of product and intent changes

Tracking down answers to any ad hoc questions our business partners or affiliate partners have

Attending and meeting with partners at key industry conferences

Providing regular feedback to affiliate partners on things that are going well and areas of improvement

Managing contractual terms with individual affiliate partners

Continuously monitor performance and market/industry/competitive trends in order to make recommendations for how to optimize partnerships and drive the most business value through different affiliate partners

Oversee the team in managing payout changes with affiliate partners and managing an allow list which directs which product(s) we market with different affiliate partners

Research, recruit and onboard new affiliate partners to the program

Onboard new products with existing affiliate partners

Manage bi-annual process to review affiliate performance and offboard any identified partners

Put together and manage roadmaps for our different affiliates

Support technical integrations as needed between affiliate partners and Capital One

Manage the creative development process either (1) acting as a creative consultant to our affiliate partners as they design advertising on our behalf and reviewing the content through our legal review process, or (2) partnering with our internal creative team/agencies to develop ads to place on affiliate sites, in affiliate emails, etc

Ensure affiliate partners meet all compliance requirements effectively managing risk for Capital One

Conduct monthly audits of the work our vendor, Impact, is doing on our behalf to spot check for accuracy

Oversee the legal review process for content produced by affiliates

Maintain a complete and accurate list of monetized URLs at all times

Complete ongoing monitoring and reporting to ensure affiliates are meeting our compliance requirements and liaising with risk to document and remediate any issues as necessary

Manage the relationship with our third party vendor, Impact, helping to influence their platform roadmap

Work closely with internal partners from the business team, data, tech, Brand, PR, legal, ESM, risk, etc. to manage affiliate marketing strategy

Liaise with our PR team to align on communication strategy with affiliate partners

Liaise with our data partners that support the underlying infrastructure for the performance feedback loop to affiliate partners or invoice reconciliation support

Responsible for overseeing budget management process ensuring affiliate partners are paid accurately each month

Ensure the team is appropriately documenting processes to be well managed and continuously seek to automate/streamline processes to make the team more efficient

Qualification

Affiliate MarketingDigital Acquisition MarketingMarketing AnalyticsImpact PlatformProject ManagementCompliance ManagementTeam ManagementCommunication Skills