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Strategy · 1 month ago

Global Partner Marketing Director

Tysons Corner, VA

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Strategy is a market leader in enterprise analytics and mobility software, pioneering data-driven innovation. The Global Partner Marketing Director will bridge global partner marketing and regional sales teams to develop marketing programs that drive measurable demand and enhance the partner ecosystem.

AnalyticsBusiness IntelligenceSaaSSoftware

Responsibilities

Partner Pipeline Growth: Design, execute, and scale co-marketing programs and events with field marketing, hyperscalers, System Integrators (SIs), and emerging partners to drive qualified pipeline and revenue

MDF Management: Oversee MDF strategy and operations—evaluate proposals, allocate budget, approve spend, and ensure funds are used for the highest-impact activities to accelerate revenue growth

Joint Event Execution: Develop standout, creative partner campaigns (webinars, roundtables, regional shows, thought leadership programs, content syndication) to amplify reach, ensure executional excellence, and deliver measurable results

Stakeholder Enablement: Regularly engage with global field marketing leads, partner managers, and sales to align co-marketing strategies, share best practices, and continually raise the bar

Pipeline, Metrics, and Reporting: Own campaign tracking and conversion analysis in Salesforce—establish KPIs, report pipeline impact, and iterate for optimization

Hyperscaler Relationship Building: Serve as the primary marketing liaison with cloud alliances. Collaborate on joint go-to-market initiatives and ensure MDF utilization is efficient, compliant, and driving business outcomes

Partner Content & Promotion: Help produce channel related content such as case studies, customer success stories and win wires to drive partner channel sales and awareness

Cross-functional Collaboration: Collaborate across sales, marketing, product, and partner teams to align strategies, share best practices, and foster an agile, high-growth environment

Annual Marketing Plan Review: Review, approve, and guide yearly marketing plans submitted by partners in the Partner Program on a global basis

Process & Compliance: Ensure marketing processes support MDF governance and brand consistency, meeting program requirements for all stakeholders

Qualification

Global partner marketingMDF managementSalesforce proficiencyB2B tech experienceCo-marketing program leadershipAnalytical skillsCommunicatorCreative mindset