Apply on Employer Site

2U · 1 day ago

Sr. Marketing Analyst, B2B/B2C

United States

Full-time

Remote

Mid, Senior Level

$82K/yr - $94K/yr

2U is a company dedicated to transforming lives through higher education, and they are seeking a Sr. Marketing Analyst specializing in B2B/B2C funnel analytics. The role involves analyzing funnel metrics, optimizing media strategies for lead generation, and collaborating with cross-functional teams to enhance campaign performance.

Cloud ComputingEdTechEducationSoftware

Responsibilities

Actively manage the marketing spend for the enterprise programs and 2-3 moderate to high complexity B2C programs

Use statistics and analytical methods to strategically approach programs within scope

Define key performance indicators (KPIs) for each campaign, including cost-per-lead (CPL), return on ad spend (ROAS), and lead-to-conversion rates

Provide regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for future strategies

Develop and execute comprehensive paid media strategies for our enterprise product lines, and B2C product lines, focusing on lead generation, brand awareness, and conversion goals

Owns oversight and alignment on investment, revenue, enrollments actuals vs. forecast for the business line, including short term and long term actuals vs goals

Develop and execute enhancements that introduce and promote B2B opportunities in our existing funnel

Manage B2C strategies and optimize tradeoffs between B2C and B2B opportunities

Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target B2B audiences

Conduct in-depth market and competitive research to inform digital media strategies and keep up-to-date with industry trends

Oversee the day-to-day management of paid media campaigns, including campaign setup, performance tracking, and reporting

Analyze campaign performance metrics, generate insights, and recommend actionable improvements

Collaborate with product marketing and sales teams to align digital strategies with sales goals and ensure smooth lead flow

Work closely with internal teams, including content, design, and sales, to ensure paid media strategies align with overall marketing goals and business objectives

Provide training and support to junior team members or agencies in executing paid media tactics and strategies

Qualification

B2B digital marketingPaid media campaignsData analysis toolsGoogle AdsLinkedIn AdsFacebook AdsMarketing automation toolsAnalytical mindsetCommunication skillsInterpersonal skillsCreativityCollaboration

Required

Proven experience in B2B digital marketing, specifically with paid media campaigns across Google Ads, LinkedIn, Facebook, and other digital platforms

Strong understanding of paid media best practices, campaign optimization techniques, and data analysis tools (e.g., Google Analytics, Excel, Tableau, knowledge of SQL a plus)

Experience in ad management platforms, including Google Ads, LinkedIn Ads, Facebook Ads Manager, and experience with marketing automation tools and Salesforce

Strong analytical mindset with the ability to interpret campaign data and make data-backed decisions to optimize performance

Excellent communication and interpersonal skills to collaborate across teams and influence stakeholders

Ability to think creatively and strategically to design compelling paid media campaigns that drive results

Bachelor's degree in Marketing, Business, or math related field (preferred)

Flexibility is required to accommodate global time zones for collaboration across teams based in the USA, UK, and South Africa