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Everest Search Partners · 2 months ago

Manager - Marketing Finance

Dallas, TX

Full-time

Hybrid

Senior Level

$100K/yr - $130K/yr

5+ years exp

Everest Search Partners is seeking a Manager Digital Marketing Analytics to bridge Finance and Marketing and guide data-driven decision-making. This role focuses on identifying marketing trends, analyzing performance across digital channels, and supporting strategy development for a rapidly expanding digital ecosystem.

EmploymentRecruitingStaffing Agency

Responsibilities

Track, analyze, and report on marketing metrics across digital channels (loyalty, CRM, email, SMS, website, social, paid media)

Identify key data sources, consolidate data assets, and extract insights on web activity, customer behavior, and digital marketing performance

Measure campaigns against KPIs, diagnose performance gaps, and provide clear, actionable recommendations

Conduct testing and user-behavior analysis to enhance customer experience and improve conversion rates

Partner with Marketing and Finance to align revenue strategies, optimize measurement methods, project topline contribution, and support Ad Fund forecasting and spend

Build dashboards, data visualizations, and reporting for stakeholders at all levels

Develop guidance and documentation to support consistent, best-practice digital marketing execution

Monitor and interpret marketing and digital media trends to inform ongoing strategy

Collaborate with cross-functional partners and leadership as the in-house measurement expert

Qualification

Digital marketing expertiseAnalytical tools proficiencySQLGoogle AnalyticsTableauData modeling skillsBudget managementRestaurant industry experienceRetail industry experienceMBA