The Estée Lauder Companies Inc. · 2 months ago
Director, Global Communications, La Mer
New York, United States
Full-time
Onsite
Director/Executive
$120K/yr - $208K/yr
8+ years expThe Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The Director will help drive the strategic vision for Global Communications, leading innovative earned media strategies and overseeing key campaigns to elevate the brand’s global presence.
Cosmetics
Responsibilities
Oversee earned media strategy to drive best-in-class programs for new product launches, key selling moments and evergreen programs
Lead 360 communications strategy, including ideation, conception and execution of launches and programs that deliver strong earned media value while also maintaining brand equity and protecting brand luxury positioning
Oversee the development of Global Communications briefs, asset checklists, go-to-market toolkits, regional guidelines and playbooks
Manage asset creation and guidelines for all launches including event guidelines, press releases, spokespeople Q&As and product presentations
Manage EMV platforms such as Tribe Dynamics and Launchmetrics for quarterly reporting and event/program specific reporting on KPI performance
Collaborate with Director Global Talent and Partnerships to ensure synergy with celebrity, influencer and ambassador strategy and output
Collaborate with cross-functional teams to ensure seamless integration of earned media strategies and initiatives
Manage internal Global spokespeople as required based on program, including ambassador requests for interview and in-person appearances; liaise with market to manage their proposals, brief/prep ambassadors and travel into market with ambassadors as needed
Lead the development and execution of the brand’s scientific credentialing strategy, ensuring all product and brand communications reflect La Mer’s science-driven authority and innovation
Continue to push the brand’s scientific storytelling, shaping consistent, credible messaging across global initiatives through innovative new partnerships and spokespeople
Manage relationship with Salk Institute and calendarize messaging angles to support our partnership throughout the year
Lead and deliver 1-2 global tentpole activations per year, including but not limited to brand image and science credentialing moments
Oversee project briefing, content development, budget and project management, including external agency and internal cross-functional partner relationships
Support regional and local market Communications strategies
Partner with Regions/Markets to ensure they have the tools and resources to execute, and drive earned media locally
Oversee and coordinate international editor / influencer visits to Lab/Spa de la Mer on behalf of markets
Assist markets with ad hoc asset requests
Qualification
Required
8+ years of experience in Communications, Media Relations, Influencer Marketing and Event planning
Bachelor's degree in communications or related field
Experience in a global role managing high profile brand ambassadors and developing disruptive earned media strategies
Strong strategic thinking and problem-solving skills
Ability to own and manage multiple projects and meet deadlines in a fast-paced environment
Excellent verbal/written communications and presentation skills
Detail and process-oriented, organized, resourceful and proactive
Collaborative and positive team player
Strong understanding of social media across all platforms
Ability to accommodate early morning or night calls with international markets (2-3 hours/month); travel to markets (2-3 times/year)
Strong PowerPoint skills; proficient in Outlook, Word and Excel; can work on both MAC and PC
Benefits
Health insurance coverage
Wellness and family support programs
Life and disability insurance
Retirement savings plans
Paid leave programs
Education-related programs
Paid holidays and vacation time
Many others
Company
The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Alison Carla
CEO: Chief Operating Officer
Amanda Hanowitz
Manager, CEO Global Reverse Mentor Program
Recent News
2024-05-12
2024-05-02
2024-05-01
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