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Team One · 2 weeks ago

Digital Media Planner

Los Angeles, CA

Full-time

Hybrid

Entry Level

$49K/yr - $70K/yr

2+ years exp

Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. The Digital Media Planner ensures client-approved media plans are executed accurately and on time, working closely with the Assistant Media Planner to keep projects running smoothly while managing ongoing media campaigns and collaborating with various teams.

AdvertisingCRMMarketingSocial Media Marketing

Culture & Values

Responsibilities

Media planning and buying (IE - research, presentations, etc.)

Utilize applicable media research tools including Nielsen, ComScore, AdRelevance, etc

Develop, negotiate, and create cost efficient media plans with partners

Manage ongoing management of media campaigns including analyzing, negotiating, and recommending plan optimizations

Collaborate with Ad Operations, Account Management, and Production teams to ensure all media and creative campaign elements are delivered by the designated deadlines and running as planned

Implement client approved media and creative elements in conjunction with the Assistant Media Planner, traffic coordinator, and third party ad server

Work with Analytics and Ad Operations teams to set up tagging of new web pages and to optimize current media plans

Attend industry rep meetings and provide written POVs to senior team members

Manage digital media financials (flowcharts, billing discrepancies, billing insertions)

Use appropriate tools to analyze, understand, and report on the fluctuating media landscape

Qualification

Digital media planningMedia research toolsMicrosoft ExcelProgrammatic advertisingMedia buyingCommunication skillsClient managementAttention to detailOrganizational skills

Required

A Bachelor's degree

Excellent understanding of the digital media landscape (publishers, navigation) and general knowledge of emerging digital media technologies (programmatic, mobile, video) is required

Strong experience with Microsoft Excel, Word, and PowerPoint

Experience with media tools like DFA, Media Visor, and DCM (or equivalent programs)

Knowledge of Donovan Media Ocean (OX) billing systems

Well versed in a variety of media research tools including Nielsen, ComScore, Ad Relevance, Kantar, etc

Strong organizational skills with great attention to detail

Ability to juggle multiple projects and work with various publisher contacts while balancing client requests and prioritizing projects

Strong communication skills - both written and verbal

Confidence in your media knowledge and ability to show up confidently when working directly with clients