Apply on Employer Site

BridgeBio · 2 days ago

Director, Marketing - Patient & HCP

San Francisco, CA

Full-time

Hybrid

Director/Executive

$235K/yr - $280K/yr

8+ years exp

BridgeBio is a biotech company focused on developing life-changing medicines for patients with unmet needs. The Director, Marketing – Patient & HCP will lead the development and commercialization of marketing strategies aimed at both patients and healthcare providers, ensuring alignment and collaboration across various teams to drive brand growth and engagement.

BiotechnologyHealth CareLife ScienceMedicalPharmaceutical

Growth Opportunities

Responsibilities

Provide strategic leadership as a senior commercial member on Product Teams, embedding patient and HCP market needs into cross-functional planning and decision-making

Lead integrated brand strategy across patient and HCP audiences, including brand positioning, messaging, claims, and narrative development

Oversee the development and execution of innovative, data-driven patient and HCP marketing campaigns that inspire behavioral change and drive brand growth, ensuring consistent execution across channels and functions

Champion patient-centric marketing by identifying unmet patient and caregiver needs and translating insights into impactful education, engagement, advocacy, access, and adherence initiatives

Lead patient ambassador and advocacy-related initiatives in partnership with advocacy and medical teams

Drive disease education strategy across audiences, including patient, caregiver, and HCP educational resources and campaigns

Oversee HCP engagement strategy, including peer-to-peer education, speaker bureau development and management, KOL engagement, and congress/convention strategy and execution

Partner with Value and Access to shape value propositions, access, reimbursement, and patient support strategies that enable optimal patient access

Collaborate with Commercial Operations, Digital, IT, MCM, and agency partners to build a cohesive customer engagement ecosystem

Proactively assess market dynamics, competition, clinician practices, and evolving patient and HCP needs to inform strategic adjustments

Develop and oversee measurement frameworks, KPIs, and analytics to evaluate performance, prioritize investments, and optimize impact across patient and HCP tactics

Ensure diverse regional and field insights are incorporated into planning and execution, serving as the commercial voice advocating for these perspectives

Lead, mentor, and develop marketing team members, fostering a culture of accountability, collaboration, innovation, and continuous improvement

Qualification

Commercial biotech experienceBrand strategy developmentLaunch experienceNeurology therapeutic areaDrug development understandingCross-functional team leadershipOralEntrepreneurial mindsetWritten communicationPresentation skillsSelf-starter mindset

Required

8+ years of commercial biotech or pharmaceutical experience, with at least 5 years in progressively responsible marketing roles

Demonstrated experience leading brand strategy and execution across both patient and HCP audiences

Experience/knowledge in TA of Neurology

Proven launch experience, preferably in competitive and/or rare disease markets

Strong understanding of the drug development process and opportunities for differentiation and value communication

Demonstrated ability to translate complex clinical data and market research into actionable insights and strategy

Experience leading cross-functional teams and agency partners, with a track record of delivering results in ambiguous environments

Excellent oral, written, and presentation skills, with the ability to influence senior stakeholders

Passionate about serving patients suffering from genetic diseases and advancing therapies for underserved populations

Self-starter with strong ownership mindset, able to manage multiple priorities and deliver high-quality outcomes

High level of self-awareness and commitment to continuous learning and improvement

Entrepreneurial mindset aligned with BridgeBio's mission to do things differently, driven by science and an unrelenting focus on patients

Ability to travel approximately 20–25%

Benefits

401K with 100% employer match on first 3% & 50% on the next 2%

Employee stock purchase program

Pre-tax commuter benefits

Referral program with $2,500 award for hired referrals

Comprehensive health care with 100% premiums covered - no cost to you and dependents

Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)

Hybrid work model - employees have the autonomy in where and how they do their work

Unlimited flexible paid time off - take the time that you need

Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents

Flex spending accounts & company-provided group term life & disability

Subsidized lunch via Forkable on days worked from our office

People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility

We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching

We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunity