Apply on Employer Site

Syneos Health Communications · 3 days ago

Vice President, Influencer Strategy

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$150K/yr - $170K/yr

8+ years exp

Syneos Health Communications is seeking a Vice President of Influencer Strategy to develop and oversee influencer campaigns in the healthcare sector. The role involves collaborating with account teams to create customized strategies that leverage cultural trends and influencer partnerships to enhance client trust and campaign effectiveness.

BiotechnologyHealth CareMarketingProfessional Services

Responsibilities

Develop customized influencer strategies and campaigns in partnership with account teams across US PR and advertising. Includes development and presentations of annual plans, new business proposals, organic growth opportunities and more

Oversee execution of influencer campaigns end-to-end: ideation through content creation, partner selection, activation, measurement and optimization

Create and drive content engines for multi-faceted influencer campaigns

Stay on top of trends and package new news into thought pieces for internal and external use

Collaborate closely with account teams to bolster client trust by showcasing our unparalleled social media and influencer marketing proficiency, ensuring their confidence in our capabilities

Qualification

Healthcare influencer marketingCelebrityInfluencer activationContent creation for campaignsHCP influencer identificationPharma regulationsCultural awarenessCross-functional collaborationEmotional intelligenceCreativityNegotiation skills

Required

Minimum 8 years experience specializing in healthcare influencer marketing – including celeb, macro, micro, patient and HCP

Experience identifying and working with HCP influencers and digital opinion leaders

Strong understanding of celebrity and influencer identification, vetting, contracting, and activation within the highly regulated pharma industry

Strong ability to deliver persuasive, evidence-based counsel for client communications and marketing teams

Comfort working with cross-functional teams that are both large and small and interacting with different people on a daily basis (including clients)

Up-to-date on current and emerging influencer and social media trends, particularly those with implications in the healthcare industry

Knowledge of the rules and regulations related to the pharma industry

Experience in creating and driving content engines for multi-faceted influencer campaigns

Effectively prioritize tasks and projects based on their importance, deadlines, and impact on overall goals. Manage multiple client accounts and campaigns simultaneously, ensuring timely delivery of quality work

Stay flexible and adaptable in a fast-paced environment, adjusting strategies quickly in response to changes in consumer behavior, market dynamics, or platform algorithms