ASUS · 11 hours ago
Senior Product Marketing Specialist
Fremont, CA
Full-time
Onsite
Mid, Senior Level
$90K/yr - $1,200K/yr
3+ years expASUS is a technology company that is seeking a Senior Product Marketing Specialist to coordinate and execute the product category marketing strategy for North America. The role involves driving go-to-market success for the Consumer/Mainstream Laptop Category through product launches, event support, and sales activation, while collaborating closely with Product Management and Sales teams.
ComputerConsumer ElectronicsHardwareManufacturingMobileSoftware
Responsibilities
Plan and execute go-to-market strategies in alignment with business objectives, performance metrics, and ROI targets
Develop, communicate, and implement compelling marketing plans for Consumer product launches in the U.S. market
Create integrated campaigns and marketing assets, defining key messaging and positioning across ATL (above the line) and BTL (below the line) channels
Manage cross-functional implementation, collaborating with Product Management, Sales, and Creative teams to ensure seamless execution of marketing plans
Partner with the Global Marketing Team at ASUS Headquarters to support global product strategy, balancing regional priorities with global direction through strong communication and diplomacy
Serve as the local market expert, identifying opportunities in positioning, launch strategies, and competitive differentiation
Represent ASUS at tradeshows and industry events, assisting with lead generation and communicating product value propositions and use cases
Develop and maintain knowledge of MDF (Marketing Development Funds) requirements, compliance, and reporting processes to ensure accurate management of marketing budgets
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience)
3–5+ years of relevant experience in product marketing, category management, or go-to-market strategy
Strong strategic thinking combined with attention to detail and goal-oriented execution
Excellent presentation, communication, and storytelling skills
Proficiency in marketing planning, campaign management, negotiation, and financial analysis
Solid understanding of both B2C and B2B marketing dynamics, including key processes and stakeholders
Deep passion for technology and marketing as drivers of business growth
Working knowledge of major accounts, their customer bases, and industry challenges
Strong understanding of PC technologies, able to articulate technical value propositions clearly and effectively
Creative mindset with experience managing digital and print production processes, collaborating closely with creative teams
Copywriting skills for technical products, with the ability to craft messaging and assets from the ground up
Highly organized and detail-oriented, with strong prioritization and time management skills
Excellent written and verbal communication skills in English
Preferred
Experience in the Gaming, Consumer Electronics, PC, IoT, or hardware technology industries
Prior experience managing creative, advertising, or media agencies
Benefits
Bonuses
Medical
Dental
Vision
Life insurance
AD&D insurance
Paid Time Off
EAP
401(k)
Company
ASUS
ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jerry Shen
CEO
Luiz Augusto Deziderio
Finance Director (CFO)
Recent News
2026-01-06
2026-01-06
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