Imperative Care · 1 month ago
Sr Digital Marketing Manager
Campbell, CA
Full-time
Hybrid
Senior Level
$163K/yr - $177K/yr
5+ years expImperative Care is changing the way stroke is treated, focusing on developing technologies that directly impact patient lives. As the Senior Digital Marketing Manager, you will be responsible for building and executing comprehensive digital marketing strategies to enhance brand visibility and engage diverse target audiences.
Health CareMedicalMedical Device
Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement
Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization
Develop and execute targeted campaigns for defined audience segments (physicians, staff, fellows, hospital administration, etc.)
Utilize marketing automation tools to nurture leads and personalize customer journeys
Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness
Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates
Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance
Work in close partnership with the Marketing Communications Manager to execute integrated digital campaigns that are cohesive across all channels and aligned with the broader marketing calendar and commercial goals
Develop and execute SEO strategies to improve organic search rankings and drive website traffic
Manage SEM campaigns, including keyword research, ad creation, and budget optimization
Stay current with the latest SEO/SEM trends and best practices
Execute paid social media campaigns across relevant platforms (LinkedIn, X, etc.)
Manage digital advertising budgets and optimize campaigns for maximum ROI
Identify, test, track, and analyze metrics across digital advertising opportunities
Develop and execute email marketing campaigns to nurture leads and engage existing customers
Segment email lists and personalize content based on audience demographics and behavior
Track email marketing performance and optimize campaigns for maximum engagement
Collaborate with Marketing Communications and our agency partners to optimize website content and user experience
Implement strategies to improve website conversion rates and lead generation
Ensure website content is aligned with SEO best practices
Serve as the primary digital liaison for the marketing department, working in close partnership with key stakeholders to amplify audience and product strategies
Collaborate with the Marketing Communications team to translate audience-specific marketing plans into effective digital execution and ensure product messaging and value propositions are consistently reflected across all digital touchpoints
Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices
Qualification
Required
Bachelor's degree in marketing, business, or a related field
Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry
Proven track record of developing and executing successful digital marketing strategies
Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization
Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools
Excellent analytical and problem-solving skills
Strong communication and interpersonal skills
Ability to work independently and as part of a team in a fast-paced environment
Preferred
Experience in medical device space is a major plus
Experience marketing to physicians and hospital executives is a major plus
Benefits
Stock options
Bonus
Competitive salaries
A 401k plan
Health benefits
Generous PTO
A parental leave program
Emotional health resources
Company
Imperative Care
Imperative Care is singularly dedicated to finding meaningful answers to unsolved problems in stroke.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$558.97MKey Investors
Ally Bridge GroupD1 Capital Partners
2024-07-25Series E· $150M
2021-07-15Series D· $260M
2021-01-01Debt Financing· $40M
Leadership Team
Lara Abbaschian
Senior Director, R&D
Recent News
BioWorld Financial Watch
2025-09-24
Company data provided by crunchbase