HighLevel · 2 weeks ago
Sr. Director, Integrated Marketing
United States
Full-time
Remote
Director/Executive
$203K/yr - $325K/yr
15+ years expHighLevel is an AI-powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. The Sr. Director of Integrated Marketing will own the strategy for driving traffic, trials, and downstream revenue across the funnel while leading a team to develop effective marketing strategies and foster a culture of experimentation and accountability.
AdvertisingCRME-Commerce PlatformsMarketing
Responsibilities
Own the strategy for driving traffic, trials, and downstream revenue across the funnel
Define acquisition strategy, traffic mix, funnel structure, offers, promotions, launches, and growth initiatives
Provide strategic input into lifecycle and early retention efforts to improve conversion and long-term revenue impact
Own performance marketing strategy across all paid acquisition channels, including budgets and scaling decisions
Ensure creative and technical execution aligns tightly with growth strategy and revenue outcomes
Push the organization beyond safe, incremental marketing approaches
Encourage bold, data-informed experimentation across acquisition channels, creative, and offers
Pressure-test ideas before launch and help teams refine concepts prior to execution
Turn successful experiments into repeatable, scalable systems
Step in to help lead strategy shifts when growth plateaus or new opportunities emerge
Define success metrics tied to trials, revenue, efficiency, and learning
Hold teams accountable for paid media performance, experimentation quality, and scaling outcomes
Ensure decisions are grounded in data rather than opinions, balancing speed with rigor
Understand attribution tradeoffs and lifecycle impact across channels
Regularly review performance data to surface insights and ask the questions others may overlook
Oversee Marketing Operations and its leadership
Partner closely with Technical Marketing teams responsible for funnels, landing pages, automation, tracking, and infrastructure
Partner with Creative teams responsible for brand, design, video, and marketing assets across direct response and corporate marketing
Set clear standards for what great execution looks like across creative and technical work
Ensure brand and direct-response marketing reinforce one another
Balance speed, quality, and learning so systems support experimentation rather than slow it down
Lead and develop Directors, Managers, and senior individual contributors across marketing functions
Hire and grow future leaders as the organization scales
Set a high bar for ownership, thinking, and execution
Build a culture of trust, accountability, experimentation, and strong outcomes
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field (Master's preferred) or equivalent experience
15+ years of experience in marketing or growth, including 7+ years leading teams and managing budgets at scale
Meaningful experience leading growth- or revenue-focused marketing teams in high-growth environments
Deep expertise in performance marketing, funnels, direct response, conversion psychology, and paid acquisition
Strong judgment, curiosity, and a bias toward action and results
Ability to operate effectively in ambiguous environments with clear accountability
Benefits
High-growth company with a devoted user base and a huge market opportunity.
A unique chance to shape not just product marketing, but also education and certification strategy.
Collaborative team culture.
Smart, passionate colleagues and room to lead
Company
HighLevel
HighLevel is a marketing and advertising platform that captures message leads via voicemail, SMS, emails, FB messenger, and more.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
General AtlanticPeakequity
2024-04-11Private Equity
2021-11-04Private Equity· $60M
Leadership Team
Varun Vairavan
Co-Founder
Joyce Boss
Chief Financial Officer
Recent News
bloomberglaw.com
2025-12-10
EIN Presswire
2025-12-02
2025-11-28
Company data provided by crunchbase