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OneAmerica Financial · 2 weeks ago

Sr. Director, Digital Sales & Marketing Domain Lead

Indianapolis, IN

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

OneAmerica Financial is dedicated to creating certainty for their customers and advancing stability and growth in financial solutions. The Sr. Director, Digital Sales & Marketing Domain Lead is responsible for the overall strategy and delivery of digital sales and marketing outcomes, ensuring alignment with enterprise priorities and orchestrating cross-functional collaboration.

BankingCrowdfundingEducationFinancial Services

Responsibilities

Leads with focus on delivering customer/stakeholder centric digital solutions, maintains a commitment to integrated planning ensuring a connected and consistent end-user experience

Owns the domain change roadmap and is accountable for managing domain strategy and performance, ensuring delivery of business and stakeholder outcomes aligned to enterprise priorities

Is accountable for the applications and platforms within the domain, develops strategic intent, aligns stakeholders and maximizes value

Aligns teams within delivery model and outside (as necessary) to achieve outcomes

Sets the strategic direction for the Domain, defining the "what" by translating enterprise goals into actionable domain-level initiatives tied to domain objectives and key results (OKRs)

Leads the development of product strategy, vision, and roadmap—ensuring alignment of product investments with business objectives, customer needs, and technology capabilities

Leads Product Owners dedicated to our lines of business and digital applications

Aligns teams, team-of-teams, and roles to deliver domain-level change effectively, supporting operating model agility and cross-functional collaboration

Removes roadblocks and works closely with peer Domain Leads and stakeholders to maintain alignment on priorities and resolve interdependencies

Leads large, delivery-focused, cross-functional teams, empowering them to reach shared business and stakeholder outcomes through structured prioritization, transparent governance, and iterative value delivery

Cascades OKRs to connect domain initiatives with enterprise and team goals, fostering clarity of purpose and measurable impact

Builds and executes a domain talent strategy, with a focus on attracting, developing, and coaching capable talent, while ensuring pipeline sustainability and leadership continuity

Qualification

CRM (Salesforce.com)Digital optimizationCustomer experienceFinancial Services experienceStrategic thinkingStakeholder managementExceptional communicationTeam leadershipProblem-solving

Required

Bachelor's degree in advertising, marketing, communications or related field required

Experience in customer experience and digital optimization. Relevant CRM, BPM, digital industry and application management experience. Customer journey and user-centered design leadership

10 years deep [domain] industry expertise in the target area, including hands-on delivery and familiarity with relevant regulations, standards, marketplace (OA), and best practices

5 years leadership experience with increasing responsibility leading and operating in a highly matrixed cross functional environment

Technical and analytical acumen to leverage domain-specific tools and data-driven insights for decision-making

Exceptional communication and stakeholder-management skills to craft vision, purpose, OKRs, executive-level briefs and build partnerships internally and externally

Strategic thinking and problem-solving capability to assess risk, identify opportunities, and align domain objectives with organizational strategy

Ability to build, coach, and motivate large, delivery-focused cross-functional teams to reach shared business and stakeholder outcomes (e.g., OKRs)