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The City University of New York · 1 month ago

Associate Director of Enrollment CRM Systems, Office of Enrollment Management (Updated)

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$102K/yr - $114K/yr

6+ years exp

The City University of New York (CUNY) provides centralized leadership and support to its campuses in promoting access and operational excellence throughout the student enrollment process. The Associate Director of Enrollment CRM Systems will implement and manage CUNY’s first enterprise-wide Customer Relationship Management (CRM) platform, ensuring it supports strategic recruitment and admissions goals across the university.

Higher Education

H1B Sponsor Likely

Responsibilities

Serve as the primary CRM administrator and subject matter expert for the Office of Enrollment Management, ensuring the platform supports strategic recruitment and admissions goals

Lead the implementation and ongoing management of the CRM system, including structure design, workflow development, user access, and data governance

Collaborate with the Office of Admissions and Recruitment (Admission Services, Undergraduate Recruitment, Graduate Studies, and CUNY Welcome Center to ensure alignment on various student engagement and communication business needs that are dependent on integrated systems, such as recruitment travel, event management, decision release protocols, drip marketing campaigns, transfer student population, international students, adult learners, college stop-outs, non-degree students, etc

Partner with other units across OEM (Office of K16 Initiatives and Adult Pathways, Office of Student Financial Aid, University Office of the Registrars) and campus chief enrollment officers to ensure effective use of the CRM for student engagement, communication, and application management

Develop and maintain CRM-related policies, training materials, and user documentation; organize and facilitate training for Central and campus staff

Monitor data integrity and ensure compliance with privacy and security standards, including FERPA

Collaborate with CUNY Central units—including the Office of Business and Finance (which encompasses the Office of Computer Information Systems (CIS), the Office of Procurement, and the Supplier Diversity Office); the Office of Academic Affairs (including the Office of Academic Innovation and Implementation (OAII), the Office of Applied Research, Evaluation, and Data Analytics (OAREDA), Student Affairs, and Faculty Affairs); as well as third-party service providers, as needed, to ensure functionality and data integration

Evaluate and improve CRM-enabled business processes to enhance the student experience, streamline operations, and support institutional goals

Lead and document functional testing, quality assurance, and continuous improvement activities

Contribute to long-term strategic planning for enrollment technology and data systems across the University

Perform other duties as assigned

Qualification

CRM implementationData integrationData governanceProject managementStudent Information SystemsBusiness intelligence toolsAnalytical skillsFERPAOral communicationWritten communicationCross-functional collaboration

Required

Bachelor's degree and six years' related experience required

Minimum of four (4) years of experience with Customer Relationship Management (CRM) or student application management systems within higher education admissions or enrollment management settings

Demonstrated experience in the implementation, configuration, and optimization of CRM and Student Information Systems (SIS), such as PeopleSoft Campus Solutions or comparable platforms

Deep understanding of the admissions lifecycle for undergraduate, graduate, transfer, adult, and non-degree applicants

Proven ability to manage data integration between CRM and SIS environments, ensuring data accuracy, compliance, and operational efficiency

Demonstrated skill in developing reports, dashboards, and business intelligence tools to support enrollment strategies and decision-making

Strong project management and analytical skills, with the ability to coordinate multiple priorities and stakeholders across functional teams

Excellent oral and written communication skills, including the ability to convey technical information to non-technical audiences

Experience leading cross-functional collaborations and supporting organizational change in technology implementation

Knowledge of FERPA, data governance, and best practices in higher education data security

Preferred

Master's degree

Benefits

A range of health plans

Competitive retirement/pension benefits and savings plans

Tuition waivers for CUNY graduate study

Generous paid time off

Extensive academic, arts, and athletic programs on our campuses

The opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world

Company

The City University of New York

The City University of New York is the nation’s largest urban public university, a transformative engine of social mobility that is a critical component of the lifeblood of New York City.

Founded in 1847

New York, NY, US

10001+ employees

http://cuny.edu

H1B Sponsorship

The City University of New York has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (8)

2024 (6)

2023 (5)

2022 (5)

2021 (2)

2020 (11)