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Imperative Care · 12 hours ago

Marketing Brand Manager

Campbell, CA

Full-time

Hybrid

Senior Level

$135K/yr - $150K/yr

5+ years exp

Imperative Care is changing the way stroke is treated, developing breakthroughs that will revolutionize the future of stroke care. The Marketing Brand Manager will execute creative visual needs, maintain brand consistency, and manage multiple design projects while collaborating with internal stakeholders and external vendors.

Health CareMedicalMedical Device

Responsibilities

Design & Execution: design & execute visual content for various media, including web (ex. build HTML), social media, print (ex. labeling), event-based materials – for Stroke, Vascular, and Corporate needs; WordPress content management capabilities & video editing capabilities a major plus

Brand steward: maintain brand guidelines, ensuring consistency in logos, colors, typography, and imagery across all touchpoints

Asset management: keep visual assets organized and up to date in shared drive for efficient reference and sharing with outside vendors

Project management: execute multiple design projects simultaneously, ensuring timely delivery while upholding high standards for visual presentation and attention to detail

Trademarks management: interface with trademark lawyers to maintain/procure trademarks as needed, ensure trademark consistency across materials, keep trademarks list up to date

Collaboration: this role requires the ability to collaborate with various internal stakeholders on the Marketing team, as well as with our external vendor partners

Qualification

Brand managementVisual content designProject managementMedical device experienceDigital marketingCommunicationCollaborationAttention to detailCreative thinkingOrganizational skills

Required

Bachelor's degree in communications, marketing, digital marketing, or related field, and a minimum of 5 years of related experience in Marketing; or equivalent combination of education and work experience

Prior medical device or bio-tech experience is required

Excellent communication and presentation skills with experience developing and managing product campaigns

Experience translating medical device features into customer value propositions and market differentiation

Ability to work as a team member, be flexible and adaptable, and to work under pressure

Knows how to collaborate and communicate effectively in remote environments

Brand steward: maintain brand guidelines, ensuring consistency in logos, colors, typography, and imagery across all touchpoints

Asset management: keep visual assets organized and up to date in shared drive for efficient reference and sharing with outside vendors

Project management: execute multiple design projects simultaneously, ensuring timely delivery while upholding high standards for visual presentation and attention to detail

Trademarks management: interface with trademark lawyers to maintain/procure trademarks as needed, ensure trademark consistency across materials, keep trademarks list up to date

Collaboration: this role requires the ability to collaborate with various internal stakeholders on the Marketing team, as well as with our external vendor partners