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Javvy Coffee · 2 months ago

Head of Growth

United States

Full-time

Remote

Director/Executive

Javvy Coffee is a fast-growing company committed to delivering exceptional coffee experiences to customers. They are seeking a VP of Performance Marketing & Growth to architect the growth engine, leading strategy and execution across various growth levers and collaborating with cross-functional leaders to drive customer acquisition and retention.

CoffeeFood and Beverage

Responsibilities

Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition. Set the strategic direction for growth and operate with autonomy and accountability

Architect and lead acquisition across Meta, Google, TikTok, influencer, TV, and emerging channels. Ensure integrated planning, testing, and performance alignment across teams and platforms

Oversee all retention functions including email, SMS, and subscription performance. Collaborate closely with our lifecycle and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data-driven campaigns

Lead strategy and build the systems that connect media buyers, creative, influencer, and UGC teams—ensuring a high-velocity feedback loop between performance data and new asset production

Collaborate across teams to oversee continuous testing across pricing, landing pages, bundles, and funnels. Optimize for AOV, CVR, and full-funnel efficiency with structured hypotheses and clear measurement

Build and maintain reporting frameworks using tools like Northbeam, Amplitude, GA4, and Shopify. Turn insights into action and ensure teams operate from clean, trusted data

Manage and mentor a high-performing team across paid media, creative, influencer, retention, and data. Foster clarity, accountability, and a high-output culture focused on speed, ownership, and results

Recruit A-players, level up internal talent, and hold the team to ambitious KPIs. Build an environment where operators thrive and are empowered to move fast and win

Qualification

Growth StrategyPaid Media ManagementAnalytics ToolsTeam LeadershipConversion Rate OptimizationLifecycle MarketingCreative StrategyData-Driven Decision MakingTechnical TroubleshootingTalent DevelopmentCompetitive Analysis

Required

You think like a founder and operate like an owner—accountable, proactive, and obsessed with results

You've profitably managed $100K+/day in paid media across platforms like Meta, Google, and TikTok, and allocated spend based on CAC:LTV efficiency

You lead through dashboards—building systems that give your team clarity on goals, levers, and bottlenecks

You're full-funnel fluent—combining acquisition, CRO, and retention into one cohesive growth machine

You're analytical to the core—living in tools like Northbeam, GA4, Amplitude, and Shopify, and turning insights into strategy

You're technical—you can troubleshoot tracking, pixels, attribution, and platforms like Elevar without waiting on support

You've built and coached high-performing teams across paid media, creative, lifecycle, influencer, and analytics

You're disciplined and systems-oriented—structured testing, weekly reviews, and playbooks are your baseline

You know when to scale, when to pivot, and how to filter signals from noise

You're always learning—benchmarking competitors, talking to operators, and sharpening your edge

You're competitive and obsessive—you wake up thinking about how to beat yesterday's numbers

You embody Javvy's values: Move fast & break things, Data-driven & results-oriented, Growth mindset – always learning and evolving, Resourceful & solutions-first