VNS Health · 1 week ago
Manager, Marketing
New York, NY
Full-time
Onsite
Mid, Senior Level
$98K/yr - $131K/yr
5+ years expVNS Health is one of the nation’s largest nonprofit home and community-based health care organizations. As a Marketing Manager, you’ll collaborate closely across teams to shape strategy, drive growth, and highlight the impact of VNS Health on patients and team members.
CharityHealth CareHome Health CareNon Profit
Responsibilities
Develops strategies, creates marketing plans, implements tactics, and analyzes results for specified business unit goals or initiatives as appropriate
Manages the development and updating of B2C and B2B marketing and communication assets, such as advertising, collateral, website content, direct marketing, e-mails, presentation decks, newsletters, required member materials (CHOICE) and letters. This includes writing marketing briefs (as appropriate), overseeing copy development and design, reviewing with key stakeholders and legal, and measuring and analyzing results, where applicable
Participates in paid media planning and provides tactical input for assigned areas
Oversees production of advertising, content and collateral for assigned areas, including the management of timelines and budgets
Acts as 'operational center' for assigned areas, providing support as needed, such as meeting preparation (setting agendas, organizing materials) and finance-related aspects (reviewing scopes of work, opening purchase orders, managing budgets, invoicing)
Manages day-to-day relationships with external marketing vendors, including printers, promotional suppliers, freelancers, creative and media agencies
Prepares and disseminates regular competitive reports, including intel on competitor advertising, website, social media, collateral
Maintains up-to-date understanding of the health care industry including key customers and competitor organizations. Keeps informed about significant regulatory changes impacting VNS Health business operations or financial position
Serves as marketing liaison to Business Development team. Prepares and shares marketing updates
For VNS Health Plans Marketing only:
Works closely with VNS Health Plans Market Development and Community Outreach teams to support community-based marketing and sales needs
Works with VNS Health Plans digital/social media manager on the integrated development of new content and campaigns to support business needs
For VNS Health Plan Member Communications only:
Manages the creation, review, and production of required materials, member notices and other communications. Ensures these documents are developed accurately and released timely in accordance with CMS and/or DOH guidelines. This includes coordinating the production of all letters with TPA, vendors and/or other VNS Health Plans business areas
Acts as 'operational center' for member mailings and other communications as appropriate. Oversees production of mailings, ad hoc and required to ensure accurate and timely execution. This includes the management of timelines and budgets
Develops annual budget for area of responsibility. Reviews estimates and ensures projects are produced cost effectively and within budget
Designs and implements marketing plans for acquisition and/or retention (as appropriate) targeted to specific consumer segments; works on projects directly and in collaboration with agency partners
Performs all duties within CMS/DOH guidelines, following rules and regulations and stays current on all new marketing policies
Participates in special projects and performs other duties as assigned
Qualification
Required
Bachelor's Degree preferably in communication, marketing or business required
Minimum of five years' experience in direct marketing, brand marketing, advertising, communications, promotions or other relevant experience, preferably in some aspect of health care required
Experience in developing and managing successful marketing campaigns required
Excellent written and oral communication and presentation skills and strong project management skills required
Knowledge of brand marketing (consumer & trade), advertising, social media, web content or other channels
Intermediate to advanced capabilities using PowerPoint, Excel and Adobe Acrobat
Preferred
MBA/Masters in Marketing/Advertising preferred
Experience marketing to health care professionals and/or health care payers (health plans) preferred
Benefits
Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life Disability
Employer-matched retirement saving funds
Personal and financial wellness programs
Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
Generous tuition reimbursement for qualifying degrees
Opportunities for professional growth and career advancement
Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities
Referral bonus opportunities
Company
VNS Health
VNS Health provides home care, hospice care, and behavioral health services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Dan Savitt
President and CEO
Aman Y. Shah
Vice President, New Ventures & Strategic Partnerships
Recent News
Press Telegram
2026-01-18
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2026-01-16
2025-12-29
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