Related Ross · 2 weeks ago
Director of Marketing (Class A Office)
West Palm Beach, FL
Full-time
Onsite
Director/Executive
8+ years expRelated Ross is transforming urban life in West Palm Beach and is seeking a Marketing Director to oversee tenant acquisition marketing. This role will lead strategic marketing initiatives to generate leads, strengthen tenant relationships, and enhance brand identity for office properties.
Commercial Real EstateProperty ManagementReal EstateResidential
Responsibilities
Lead marketing strategy for Related Ross’s portfolio of stabilized and in-development office properties, with a focus on lead generation, tenant acquisition, and brand building for both individual assets and the overarching West Palm Beach Office Collection. Support leasing efforts through integrated marketing plans and campaigns that drive awareness and conversion
Plan and execute multi-channel marketing campaigns with heavy emphasis on digital tools, as well as targeted media, and experiential activations — to support leasing goals. Manage creative and media agencies, budgets, and timelines to deliver effective, on-brand results
Oversee the brand identity and positioning of each office property, ensuring cohesive, high-quality representation across signage, collateral, presentations, and digital platforms. Maintain consistent alignment with the Related Ross brand and the company’s reputation for excellence
Manage and enhance the CRM system to capture, track, and analyze leads and campaign performance. Develop insights and reporting that inform strategic decisions and optimize marketing effectiveness
Collaborate with the Related Life experiential program director, CityPlace marketing director, and Related Ross’s director of sponsorship on community partnerships and activations that enhance the tenant experience. Support initiatives such as events, signage, loyalty programs, and app-based engagement that foster satisfaction and strengthen neighborhood connections
Partner with the Vice President of Communications on all PR, media, and social initiatives to elevate visibility and reputation. Support press pitches, conferences, property tours, press release creation and distribution, speaking engagements, sponsorships, and both B2B and B2C social campaigns that showcase Related Ross’s leadership in the office market
Develop and maintain leasing materials — including presentations, fact sheets, digital assets, and property websites — ensuring all collateral is accurate, compelling, and aligned with brand standards
Act as the voice of the customer, gathering insights on tenant needs, workplace trends, and competitive positioning to guide marketing strategy and product development
Qualification
Required
Bachelor's degree or higher
8–10 years of experience in marketing, preferably with exposure to commercial real estate, office leasing, or B2B marketing
Demonstrated success in developing and executing integrated marketing programs from concept to completion that drive measurable results
Experience with agency management and budget oversight
Strong project management skills with the ability to prioritize and multitask across complex initiatives
Strategic thinker with a solutions-oriented, entrepreneurial mindset
Excellent written and verbal communication, presentation, and collaboration skills
Experience working cross-functionally and engaging executive leadership
Highly collaborative, proactive, and adaptable in a fast-paced, high-performance environment with tight deadlines
Proficient in Microsoft Office, Canva, Asana, and CRM systems
Benefits
Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities
Company
Related Ross
Related Ross develops and manages mixed-use, office, retail, and residential projects, providing development, leasing, and management.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2026-01-24
2026-01-22
2026-01-17
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