PMG · 1 week ago
Convergent Video and Audio National Investment Lead
Dallas, TX
Full-time
Onsite
Senior Level
5+ years expPMG is a global independent marketing services and technology company recognized for its innovative culture and impactful campaigns. The Convergent Video & Audio National Investment Lead will guide media strategy, develop client recommendations, and negotiate media partnerships to drive measurable results for brands across various platforms.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Lead the planning and execution of high-impact convergent video and audio campaigns
Develop strategies for optimizing media placements across TV, radio, and digital platforms
Drive collaboration with cross-functional teams, including media, creative, and analytics
Evaluate marketing performance metrics and leverage data-driven insights for decision-making
Manage external partnerships with media vendors and negotiate optimal advertising placements
Contribute to forecasting and budget planning for media campaigns
Identify emerging trends and opportunities in convergent video and audio advertising
Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement
Maintain vendor relationships and keep a pulse on marketplace shifts; surface opportunistic deals/value-adds
Mentor and support junior team members in their growth of Convergent Video/Audio within the Media and Marketing landscape
The primary focus of this role is the Convergent Video/Audio channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities
Qualification
Required
5+ years of experience in Convergent Video & Audio, with a Bachelor's degree or equivalent work experience
Strong expertise in marketing strategy, planning, and analysis, ensuring data-driven media execution and optimization
Proficiency in marketing metrics, using insights to refine convergent video and audio campaigns
Experience in media planning & buying, ensuring effective execution across digital and traditional platforms
Current experience with planning tools like YouGov, MRI, MediaOcean, Nielsen, and Mintel
Familiarity with convergent video and audio platforms, optimizing multi-channel advertising strategies
Hands-on experience with digital and traditional ad platforms, including Innovid and iSpot, to track and optimize media performance
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
Founder & CEO
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase