Kismet · 2 months ago
Growth Marketing Manager (Mid-Level)
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
4+ years expKismet is a modern dog nutrition brand founded by Chrissy Teigen and John Legend, guided by Dr. Kwane Stewart. They are seeking a Growth Marketing Manager to drive awareness, trial, and loyalty across paid media, retail promotions, and marketplace channels, blending hands-on execution with strategic thinking.
Non-profit Organization Management
Hiring Manager
Benjamin Tilton
Responsibilities
Plan, launch, and scale paid campaigns across Meta, Google, and emerging platforms, partnering with agencies and internal teams to deliver measurable growth
Develop and track a structured A/B testing roadmap across creative, audiences, placements, and offers with creative and agency partners
Own reporting and analysis of key performance metrics (CAC, ROAS, subscription metrics, etc), including building out dashboards for visibility across leadership and cross-functional teams (GA4, Looker, or similar)
Use (and help optimize) AI and automation tools in partnership with Tech to accelerate testing and streamline campaign creation and reporting
Collaborate with leadership on budget pacing, spend allocation, and attribution modeling
Lead omnichannel marketing initiatives tied to product launches, seasonal campaigns, and retail moments
Coordinate promotional strategy across retail and DTC channels to maximize reach and revenue
Manage and optimize third-party marketplace programs (e.g. Chewy), ensuring advertising and merchandising alignment
Maintain and manage Kismet’s master campaign calendar across all channels
Partner with the creative team on brief development and asset needs for performance marketing
Build and test high-performing UGC and creator content, developing repeatable frameworks that connect emotionally and perform measurably
Share performance insights with lifecycle, CRM, and retention teams to enhance segmentation and messaging
Identify and help optimize post-purchase and loyalty moments that deepen engagement, boost repeat purchases, and accelerate subscription growth
Translate acquisition insights into actionable retention and upsell strategies that drive long-term customer value
Qualification
Required
4–8 years of growth / performance marketing experience (DTC or subscription-based brand preferred)
Proven experience directly managing Meta, Google, and TikTok ad ecosystems
Familiarity with third-party marketplaces (e.g., Chewy, Amazon) and retail media
Strong understanding of testing, attribution, and analytics (GA4, UTM tracking, dashboards, etc.)
Experience building and optimizing creator and UGC content for paid channels
Highly collaborative and excited to work cross-functionally in a fast-paced, pet-loving culture
Preferred
You're a dog person, or at least aspire to be one
Company
Kismet
Kismet makes premium food, lifestyle goods, and content for today’s modern dog families. Founded by Chrissy Teigen and John Legend.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase