Habit Burger & Grill · 2 months ago
Director, Brand Value
Plano, TX, United States
Full-time
Onsite
Director/ExecutiveHabit Burger & Grill is seeking a Director of Brand Value to lead the strategic direction and growth of KFC’s value platform. This role focuses on driving transaction growth and brand relevance while developing long-term value strategies to attract new guests and strengthen brand loyalty.
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Responsibilities
Lead the strategic direction, innovation, and growth of KFC’s value platform
Drive transaction growth, brand relevance, and consumer appeal
Develop and execute long-term value strategies that attract new guests, strengthen brand loyalty, and sustain profitable system growth
Balance brand strategy with financial discipline
Lead a cross-functional team to deliver compelling, insight-driven value initiatives that perform for both consumers and franchisees
Qualification
Required
Lead the strategic direction, innovation, and growth of KFC's value platform
Drive transaction growth, brand relevance, and consumer appeal
Develop and execute long-term value strategies that attract new guests
Strengthen brand loyalty and sustain profitable system growth
Balance brand strategy with financial discipline
Lead a cross-functional team to deliver compelling, insight-driven value initiatives
Bring deep expertise in brand management, innovation, and franchised business models
Demonstrate the ability to create breakthrough strategies and drive sustainable results across the KFC US system
Company
Habit Burger & Grill
At Habit Burger & Grill, a subsidiary of Yum! Brands, Inc.
Founded in 1969
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-01-06Acquired
2014-11-21IPO
Leadership Team
Shannon Hennessy
Chief Executive Officer
Recent News
2026-01-14
GlobeNewswire
2026-01-06
GlobeNewswire
2025-12-15
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