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Seattle Colleges · 2 months ago

Marketing Manager (Communications Consultant 4)

Seattle, WA

Full-time

Hybrid

Entry, Mid Level

$66K/yr - $89K/yr

2+ years exp

Seattle Colleges is a district of three distinct colleges and is seeking a Marketing Manager to oversee comprehensive marketing and branding campaigns. The role focuses on driving student enrollment, supporting retention, and increasing public awareness through various marketing channels.

EducationHigher EducationSTEM Education

No H1B

Responsibilities

Develop and implement comprehensive marketing and branding initiatives for the college, and work with colleagues in the service district for districtwide initiatives

Conduct marketing research and assess marketing outcomes to improve strategy over time

Assist and lead in the creation and implementation of marketing an communications plans for student recruitment, retention, and persistence in collaboration with college programs and in partnership with Seattle Colleges District colleagues

Coordinate the purchase and placement of advertising in digital, print, broadcast and OOH outlets. Negotiate and maintain all advertising/media contracts and relationships with outside vendors

Ensure articulation of the college's desired image and position, and consistent communication of the brand, to the college's internal and external constituencies

Support, assist in and/or lead the production of marketing materials, including email campaigns, brochures, fliers, advertising copy, email content, video, and radio scripts, etc

Assist departments and campus groups to promote their events and initiatives and guide them on how to independently promote their events and initiatives

Work directly with college departments and programs to create and implement marketing and communications plans for student recruitment, retention, and persistence

Work with the Director of Communications to develop and administer the college's marketing budget for maximum effectiveness

Generate, edit, publish, and share social media content to increase brand awareness, build community, and increase engagement in partnership with marketing and communications colleagues

Make recommendations for adopting emerging platforms, tools, and social media capabilities

Monitor performance across social media channels, tracking impact and engagement, synthesizing new insights, and proactively adjusting tactics and strategies as needed

Plan strategic, creative approaches and produce fresh, regular content to reach new and existing audiences

Maintain a content calendar aligned with communications and marketing strategies

Make connections with students for content creation

Develop and revise web content for brand alignment, clear and concise messaging, and usability with student success in navigating higher education as a guiding light

Execute content updates using a content management system (CMS). We currently use Drupal

Analyze content, performance, user behavior, and traffic patterns provided by web analytics tools to inform continual improvement

Work collaboratively to improve website accessibility

Regularly review website for content accuracy and opportunities for new content and/or features

Assist programs and departments in updating their sections of the website

Generate ideas and develop copy for various publications, including news blogs and employee newsletters

Occasionally write feature articles highlighting success stories at the college and assist the Director of Communications with media relations efforts

Serve as a backup contact for the Director of Communications

Carefully edit own copy to ensure writing is succinct and appropriate for the target audience

Assist with various administrative and creative duties of the Communications and Public Information Office as assigned

Qualification

Marketing strategy developmentSocial media managementContent management systemsBranding principlesAdvertising productionData analysisCustomer relationship managementCultural competencePhotography skillsVideography skillsAdobe Creative SuiteMicrosoft OfficeInterpersonal communicationWriting skillsCollaboration skills

Required

Bachelor's degree in communications, marketing, journalism, public relations or related field from an accredited college or university, or equivalent education/experience

Two-plus years of full-time work experience in a related position and/or field, such as marketing, media relations, communications and/or public relations is preferred. Candidates with at least two years of marketing training through education will also be considered

Demonstrated ability to think creatively and devise unique marketing strategies to obtain proven, measurable results

Knowledge of advertising production and placement; experience negotiating media buys

Experience coordinating marketing efforts for an organization or company, preferably at an institution of higher education

Ability to gather and analyze data to track and assess marketing efforts

Experience utilizing social media to creatively reach target audiences

Understanding of branding principles and experience enforcing brand standards

Experience with customer relationship management (CRM) software

Experience with website content management systems (CMS)

Ability to communicate effectively in a culturally competent manner to a variety of audiences, especially with diverse people and groups

Possess strong interpersonal communication and collaboration skills

Experience working with persons from diverse backgrounds, including racial, ethnic, religious, gender, sexual orientation and socioeconomic, as well as those with physical and learning disabilities

Ability to communicate effectively, with excellent writing skills, to a variety of audiences

Willing to occasionally work evenings and weekends as assigned

Willing to occasionally serve is the backup public information officer for the college

Experience with Microsoft Office (including Word, Excel, PowerPoint, and Outlook)