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UpCodes · 2 months ago

Content & Community Strategist

United States

Full-time

Remote

Entry, Mid Level

$70K/yr - $110K/yr

2+ years exp

UpCodes is a comprehensive compliance and product research platform that accelerates design to construction in the AEC space. They are seeking a Content & Community Strategist to connect their product with the right audiences through content creation and community engagement initiatives.

ArchitectureCivil EngineeringComplianceConstruction

Responsibilities

Content development: Create content across multiple formats, including short-form video, quizzes, reports, and move beyond traditional blog posts to tell our story and reach our audience

Content roadmap: Own the content calendar, ensuring deliverables ladder up to strategic themes and support growth campaigns and product launches

Newsletter: Manage the monthly newsletter with 80,000+ subscribers, including copy, creative direction, and email execution

Collaborate cross-functionally: Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts

Social distribution: Repurpose content across social channels and monitor and respond to community feedback

Influencer engagement: Identify and engage B2B influencers, power users, and thought leaders relevant to our space for content opportunities (e.g., LinkedIn creators, podcast hosts, niche community leaders)

Product advocacy: Build scalable programs for product advocacy and co-marketing opportunities (e.g., user takeovers, AMAs, guest content). Cultivate relationships with local user groups, tech meetups, and industry communities

Reporting: Track content performance across GA4, HubSpot, and other analytics tools, and optimize based on insights

Event management: Own event logistics end-to-end: venue, signage, swag, tech setup, guest lists, and follow-up

Product & customer advocacy: Support customer marketing initiatives by showcasing customer success stories through in-person and online events and activations

Reporting: Track event performance through lead quality, meetings, and pipeline generation

Qualification

Content creationB2B SaaS marketingProject managementInfluencer marketingAnalytics toolsAI content creationInterpersonal skills

Required

2–4 years of experience in content, brand, or growth marketing for a B2B SaaS product

Strong visual and written content skills. You're comfortable capturing content in-person and virtually, and can provide design teams with clear creative briefs to bring the story to life

Experience using AI to craft high-quality on-brand content

Strong project management skills. You know how to work backward from a deadline and manage the moving pieces with ease

Familiarity with influencer marketing in a B2B or niche tech context (especially on LinkedIn or podcasting platforms)

Excellent interpersonal skills and a genuine joy in interfacing with customers

Willingness to travel for events, customer visits, and meetups (10–25% depending on season)