Viral Nation · 1 week ago
Strategist, Performance Marketing
United States
Full-time
Remote
Mid, Senior Level
3+ years expViral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. They are seeking a Strategist, Performance Marketing to develop and implement paid media strategies for various clients, utilizing extensive knowledge of paid media and current trends to enhance campaign effectiveness.
AdvertisingMarketingSocial Media
Responsibilities
Participate in campaign development, deployment tactics, and proactive strategic paid media planning
Performing qualitative market research and directing quantitative research when required
Work with clients to develop performance marketing strategies to reach their wider company objectives
Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity
Demonstrate a good understanding of paid marketing practices on Meta, TikTok, Google and other platforms
Work closely with media buyers, accounts teams and external agencies to ensure smooth campaign execution, which includes client onboarding, budget pacing, campaign monitoring and traffic sheet development
Exhibit effective project management skills working closely with team to prepare reports for clients as needed in relations to ongoing campaigns
Effectively work within account budget parameters and assist with budget management
Writing is clear and succinct
Experience creating Paid Media Playbooks and Paid Media best practice protocols
Identify, analyze and present gaps and opportunities in paid media plans for new & existing clients
Ability to decipher information using data & measurement tools
Involvement in new business pitch presentations
Qualification
Required
Minimum of 3-5 years of professional experience with paid media strategy and/or execution, and social media platforms
Experience and a deep understanding of paid media practices on Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter
Experience and familiarity with Paid Search and Programmatic advertising
Ability to translate direction from internal leadership and external clients into paid media strategies and deliverables
Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft
Ability and experience in developing and executing successful client campaigns
Ability to seek constant improvement and fill gaps to ultimately deliver best results to our clients
Responsive and available to meet the demands of clients across multiple time zones
Proficiency with ad management platforms and paid media analytical tools
Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience
Experience growing brands on social media via paid ads
Previous experience working with multi-retail clients (eg., clients with products sold at Walmart, Amazon, Sephora, etc.) and social commerce (eg., Tiktok Shop) is required
Company
Viral Nation
Viral Nation is a global influencer, marketing, and talent agency.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$197.85MKey Investors
Eldridge Industries
2022-04-12Private Equity· $197.85M
Leadership Team
Janey Lee
Creator and Brand Partnerships Coordinator
Michael Baca
CREATIVE PARTNER
Recent News
2025-09-30
Company data provided by crunchbase