Nashville Superspeedway · 2 months ago
Manager, Marketing
Lebanon, TN, US
Full-time
Onsite
Mid, Senior LevelNashville Superspeedway is a leader in motorsports and community engagement, seeking a Marketing Manager to enhance brand visibility and fan engagement. This role involves driving marketing excellence through strategic planning and execution across various channels and events.
Event ManagementEventsFantasy SportsSports
Responsibilities
Oversee planning, budgeting, and measurement of integrated campaigns across all paid and organic channels
Direct execution of brand promotions, ticket sales campaigns, and revenue-driving initiatives following Speedway Motorsports Marketing Playbooks
Collaborate with corporate and local teammates to align enterprise-wide initiatives with Nashville market opportunities
Review and approve creative materials, messaging, and promotional calendars for accuracy and brand consistency
Identify areas to refine Playbook practices based on data, fan insights, and campaign performance
Direct the planning and execution of all event marketing and fan engagement touchpoints
Lead the marketing team and supporting staff during race weeks and event activations
Apply Speedway Motorsports Event Playbooks to ensure seamless on-site integration, fan engagement, and consistent execution
Conduct post-event analysis to assess effectiveness and inform continuous Playbook improvement
Design and execute a comprehensive community engagement strategy in alignment with the Speedway Motorsports Community Impact Playbook
Lead planning and implementation of outreach programs and charitable events, including Speedway Children’s Charities initiatives
Serve as a visible ambassador at regional events, civic gatherings, and partner activations
Guide the marketing team in producing digital and social content that amplifies community impact stories
Provide strategic direction for the Superspeedway’s website, mobile app, social media platforms and outbound messaging systems
Ensure content, design, and user experience align with Speedway Motorsports’ Digital Experience Playbook
Manage segmentation and performance analysis of email and text campaigns to optimize engagement
Identify improvements to digital strategy and recommend Playbook updates based on analytics and fan behavior
Support the growth and success of the Marketing Coordinator and other teammates through coaching, feedback, and clear performance objectives
Encourage creative thinking, accountability, and alignment with Speedway Motorsports cultural principles
Represent Nashville Superspeedway within Speedway Motorsports cross-functional groups, contributing to shared learning and Playbook development
Manage department resources, contracts, and budget with efficiency and integrity
Qualification
Required
Experience in marketing, communications, event promotion, or related fields
Proven success developing and executing marketing strategies that drive measurable results
Strong leadership, communication, and project management skills
Experience with paid media, partnerships, and brand storytelling
Proficiency in content creation tools, marketing platforms, and analytics software
Ability to balance strategic planning with hands-on execution in a fast-paced environment
Willingness to work evenings, weekends, and event days as required
Preferred
Background in motorsports, live entertainment, or sports marketing
Experience leading teams and managing cross-functional collaboration
Familiarity with CRM systems, email marketing, and community engagement initiatives
Company
Nashville Superspeedway
Nashville Superspeedway is an automotive racing stadium that is build in approximately 1,000 acres and 25,000 permanent grandstand seats. It is a sub-organization of Speedway Motorsports.
Founded in 2001
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Matt Greci
Senior Vice President | General Manager
Company data provided by crunchbase