Crimson Education · 4 days ago
Growth Marketing Specialist, Revision Village
Crimson Education is the parent company of Revision Village, an award-winning educational platform recognized for its teaching and learning resources. The Growth Marketing Specialist will be responsible for scaling the platform's reach through innovative marketing initiatives aimed at acquiring new students and activating schools.
ConsultingEdTechEducationTutoring
Responsibilities
Lead and grow Revision Village’s D2C and B2B school marketing initiatives, driving measurable impact on adoption and revenue
Run data-driven growth experiments across email, paid, and community channels to acquire, nurture, and convert leads
Design and execute full-funnel campaigns that engage students directly and activate schools through events, webinars, scholarships, and conferences
Turn student, teacher, and school insights into actionable improvements for product, pricing, and go-to-market strategy
Build scalable playbooks and repeatable processes to accelerate both D2C and B2B adoption globally
Leverage cutting-edge AI tools to optimise campaigns, accelerate experimentation, and maximise ROI
Play a key role in delivering Revision Village’s FY26 growth targets, with direct impact on B2B partnerships and tutoring revenue
Qualification
Required
You've led and grown D2C and B2B marketing initiatives that delivered measurable impact on adoption and revenue
You have a proven track record of lead generation and funnel management, from top-of-funnel awareness to mid-funnel engagement and conversion
You understand audience engagement, customer lifecycle marketing, and automation tools, and you know how to use them to scale
You've run data-driven growth experiments across email, Google Ads, paid media, and community channels that acquire, nurture, and convert leads
You bring hands-on experience with performance marketing — from campaign setup to optimisation and ROI measurement
You're excited by the challenge of designing and delivering campaigns for schools, from webinars and conferences to scholarships and special events
You can translate insights from students, teachers, and schools into product improvements, pricing strategies, and go-to-market refinements
You thrive on building scalable playbooks and repeatable processes to accelerate adoption and revenue growth
Benefits
Remote-first, flexible hours, outcome-driven environment.
Competitive salary + performance incentives.
Huge scope for impact and ownership.
Company
Crimson Education
Crimson Education specializes in tutoring , athletic scholarship consulting, extracurricular advising, and leadership mentoring services.
Funding
Current Stage
Late StageTotal Funding
$154.02MKey Investors
MovacIcehouse VenturesHEAL Partners
2024-11-12Series Unknown· $25M
2024-07-23Series D· $39.88M
2022-10-16Series Unknown· $19M
Recent News
2025-11-24
Australian Financial Review
2025-10-25
Wanganui Chronicle
2025-08-13
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