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Monzo Bank · 20 hours ago

Senior Marketing Manager

San Francisco or New York City

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $150K/yr

Monzo is a leading financial technology company on a mission to make money work for everyone. As the Senior Marketing Manager for the US, you will be responsible for crafting and executing innovative marketing strategies to grow and scale Monzo's presence in the US market.

BankingFinancial ServicesFinTechWealth Management

Responsibilities

Executing and helping build a plan tailored for the US, including media/channel strategies, communication tactics, and integrated marketing campaigns

Deeply understand our market and customers to compose powerful, differentiated positioning

Craft impactful messaging frameworks that resonate with our target audiences

Work in partnership with Product to drive customer acquisition and engagement

Develop a deep understanding of customer journeys that lead to targeted campaigns and greater customer loyalty

Working with the team to market to a new audience and find innovative ways to grow the brand

Aggregating trends, customer feedback and market insights into clearly defined positioning that works with Monzo brand narratives and story

Developing and implementing marketing plans across multiple channels, including digital, social, and traditional media

Partnering with best in class agencies and own day to day agency management

Working with stakeholders within Monzo to align marketing efforts with overall business objectives

Upholding Monzo's brand identity and values while adapting to the nuances of the US market

Ensure consistency in messaging and branding across all touchpoints

Working with data teams to report frequently on key metrics, providing insights and actions

Navigating the regulatory landscape in the US to ensure all marketing activities adhere to local regulations

Qualification

Marketing strategyCampaign executionMarket insightsStakeholder managementBrand consistencyRegulatory complianceIntegrated marketingData reportingCreative problem-solving

Required

A track record of working closely with Product and Marketing leadership and helping to shape strategy from the early stages of product building

You've marketed a financial or tech product to a US consumer audience before

You've ideally worked at both an early stage company and complex larger organisation

An eye for a great key message, and the ability to clearly and constructively critique a creative approach

A strong understanding of campaign metrics, and channel mix from CRM to Paid marketing, that shape typical GTM tactics

You're happy with a combination of getting your hands dirty and taking ownership of your area

Excited to work at a fast-paced, award-winning, quickly growing company across different markets and time zones

Benefits

Great Health, Dental and Vision Insurance

Stock Options

Generous 401k with 4% employer match

32 days of vacation and public holidays per year (and we require that you take all of your days each year as we believe that well rested employees are more effective!)

Maternity / Paternity leave

Flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.