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LayerZero Labs · 5 days ago

Vertical Marketing Manager - Institutions

New York, NY

Full-time

Onsite

Mid Level

3+ years exp

LayerZero Labs is a company building infrastructure for interoperability among blockchains. They are seeking a Vertical Marketing Manager – Institutions to create content and campaigns that help banks and fintechs understand and adopt crypto, producing materials that influence decision-makers in the institutional finance sector.

AppsBlockchainCryptocurrencySoftware

Responsibilities

Produce Best-in-Class Institutional Content

Develop and deliver case studies, research reports, explainer decks, solution briefs, whitepapers, and sales enablement materials tailored for banks, asset managers, fintechs, and other institutional stakeholders

Distill complex technical capabilities into language that resonates with more risk-conscious, ROI-focused decision makers

Plan and execute targeted marketing initiatives, from thought leadership series to data-driven reports that showcase how financial institutional are (or should) think about tokenization, managing digital assets, and incorporating crypto rails into their businesses

Work with BD and IR teams to ensure they have the right assets for every stage of the sales cycle

This role should be responsible for trying out content, developing an opinion about what is landing, helping the BD team test it in a sales funnel, and using those insights to reinforce success in the market

Plan and support LayerZero’s participation in key events, roundtables, and forums that drive institutional conversations both online and in person

Be curious finding interesting insights that go beyond the basic 101 content

You should be comfortable working with data or data teams to back every claim with real-world usage data, industry benchmarks, and credible sources

This role will be responsible for helping 'train the trainer', helping individuals at more traditional companies not just understand where the industry is headed but be able to articulate it back to their less savvy coworkers, clients or peers

Track asset usage, campaign performance, and content engagement to continuously improve quality and effectiveness

We expect this person to test out new channels and strategies, so should quickly develop an opinion on what works or doesn’t

Qualification

Content marketingInstitutional financeSales enablementData analysisTechnical writingInterest in cryptoCross-functional collaborationOrganizational skills

Required

3-5 years of experience in product marketing, content marketing, or sales enablement with a focus on institutional finance, fintech, or crypto strongly preferred

Ability to produce high-quality, multi-format content for technical or regulated audiences

Exceptional writing skills, able to craft content that is precise, credible, and persuasive for C-suite and technical decision-makers

Highly organized, with the ability to prioritize multiple deliverables and meet tight deadlines

Comfort working cross-functionally in a fast-paced, high-performance environment

A genuine interest in the intersection of crypto and institutional finance, and the trends shaping adoption