World · 1 day ago
Senior Product Manager, Growth Incentives
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$220K/yr - $280K/yr
8+ years expWorld is building a real human network designed to accelerate people in the age of AI. As a Senior Product Manager, Growth Incentives, you will drive the growth of World’s global incentive programs, optimizing them to ensure efficiency and impact in user acquisition and retention.
BlockchainCryptocurrencyFinanceFinTechInternetPrivacy
Responsibilities
Own and optimize World’s incentive programs, including the Worldcoin airdrop and referral systems, which drive the majority of current growth
Manage multi-million dollar monthly incentive budgets, ensuring programs are effective, efficient, and aligned with long-term growth goals
Design, test, and launch new incentive models that attract, activate, and retain users while maintaining sustainable unit economics
Collaborate cross-functionally with product, economics, finance, data science, marketing, fraud prevention and regional teams to scale global incentive initiatives
Leverage data and experimentation to measure program effectiveness, identify optimization opportunities, and inform strategic decisions
Model incentive performance and ROI, partnering with finance and data teams to assess cost efficiency and user impact
Ensure localization and regional relevance of incentive programs to maximize engagement and effectiveness in diverse international markets
Champion a culture of analytical rigor and experimentation, setting high standards for measurement and learning velocity
Influence and align stakeholders across the organization, communicating insights, recommendations, and trade-offs with clarity and confidence
Qualification
Required
8+ years of experience as a Product Manager focused on growth, incentives, or performance-based product initiatives
Owned or scaled large incentive programs - such as referral systems, cashback offers, or user reward campaigns - with proven impact on user acquisition and retention
Strong analytical and data-driven mindset, with the ability to interpret complex data and model incentive outcomes
Background in economics, data science, or quantitative problem-solving, or equivalent hands-on experience managing incentive-driven systems
Thrive in fast-paced, high-growth environments, using experimentation and iteration to uncover what drives sustainable user engagement
Worked in international markets and understand how localization and cultural context influence user motivation and incentives
Curious, creative, and impact-oriented, motivated by building systems that power global growth at scale
Obsessed with building delightful products, placing great care on user experience
Bias towards action, a high sense of urgency, and a willingness to roll up your sleeves to get things done
Benefits
Healthcare
Dental
Vision
401(k) plan and match
Life insurance
Flexible time off
Commuter benefits
Professional development stipend
Much more
Company
World
World connects users through a privacy-focused network with secure digital asset management.
51-200 employees
H1B Sponsorship
World has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Growth StageTotal Funding
$135M2025-05-21Undisclosed· $135M
Recent News
MarketScreener
2025-12-27
2025-12-17
Company data provided by crunchbase