Vise · 6 hours ago
Growth Marketing Lead, Demand Gen & Acquisition
New York, NY
Full-time
Onsite
Mid Level
$110K/yr - $130K/yr
3+ years expVise is a fast-growing fintech startup seeking a creative and data-driven Demand Generation and Paid/Earned/Owned Media Marketing Lead. This role involves shaping the top-of-funnel marketing strategy, executing campaigns, and driving acquisition strategies to attract and convert a specific customer segment.
Artificial Intelligence (AI)Financial ServicesFinTechInsuranceInsurTech
Hiring Manager
Kristin Berry
Responsibilities
Own and drive Vise’s entire top-of-funnel marketing strategy—including paid media, search, social campaigns, and brand awareness
Design and manage campaigns that deliver measurable SQLs, with a focus on targeting and converting a highly specific customer segment
Build and execute social strategies and content (LinkedIn, X, Instragram, etc.) that grow our presence and support broader marketing initiatives
Own budget allocation and optimization across channels to maximize ROI and efficiency
Cultivate and manage relationships with journalists, bloggers, and industry influencers
Monitor media coverage, industry news, and social trends to identify opportunities for storytelling and brand elevation
Partner with GTM and Sales to ensure alignment on lead quality, audience targeting, and pipeline impact
Analyze performance across earned and owned channels, using insights to refine strategy
Support broader marketing and go-to-market efforts as needed, including product launches, events, and campaigns
Qualification
Required
3-5 years of experience in demand generation, social media management, paid media, digital marketing, or growth marketing roles
Bachelor's degree in Marketing, Business, or a related field
Proven track recording running integrated digital campaigns that combine paid search, social, and content strategy and generate SQLs and pipeline
Experience with paid social platforms (LinkedIn, X, Instagram), search (Google Ads), and performance analytics
Proficiency in social media management tools and analytics platforms
Comfort working in fintech, SaaS, or adjacent industries targeting specialized customer segments
Knowledge of media relations practices and a proven track record of securing earned media coverage
Experience with and understanding of the RIA industry framework and wealth management
Exceptional writing, editing, and storytelling skills
Creative, detail-oriented mindset with a passion for staying ahead of industry trends
Working knowledge of SEO and how to apply it to content creation and distribution
Strong understanding of marketing funnels, lead scoring, and conversion optimization
Benefits
Unlimited PTO and great benefits, including $1 medical insurance
401k plan with generous matching and self-directed brokerage account option
Access to investment management and free financial advice from one of our partner RIA firms
Paid lunches at our NYC office
Career growth and development opportunities
Company
Vise
Vise is an AI-driven investment management platform for financial advisors.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$128MKey Investors
Ribbit CapitalSequoia Capital
2021-05-18Series C· $65M
2020-12-15Series B· $45M
2020-05-12Series A· $14.5M
Leadership Team
Samir Vasavada
Co-Founder & CEO
Zoran Basich
Head Of Content
Recent News
2025-12-17
Sourcery
2025-08-03
GlobalFinTechSeries
2025-07-31
Company data provided by crunchbase