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Johnson Outdoors · 1 day ago

Associate Brand Manager - Fishing

Racine, WI

Full-time

Onsite

Entry, Mid Level

2+ years exp

Johnson Outdoors is home to some of the world’s most innovative outdoor recreation brands, and they are seeking an Associate Brand Manager to assist with brand strategy and marketing tactics. The role involves executing brand initiatives, performing market research, and collaborating with cross-functional teams to enhance brand equity and consumer experience.

FitnessSporting GoodsSports

Responsibilities

Assists with the execution of brand strategy and marketing tactics to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs

Under the guidance of a brand manager, provides input into the development of brand and marketing strategy

Executes brand initiatives to grow brand equity and brand identity in the market to enhance the consumer experience and loyalty

Manages and performs marketing insights/analytics, which includes the following: consumer insights, competitive analysis, market/penetration opportunities, market best practice, shopper and purchase path analysis, sales trends, potential implications, and product range gaps

Leads projects and work plans using internal and external resources

Regularly reports to marketing team on product sales performance and competitor activities including new products and unique marketing activities

Develops, directs, and interprets trade and consumer market research studies to identify trends and market opportunities

Strengthens brand equity by executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs

Serves on a cross-functional team consisting of eCommerce, product development, engineering/R&D, sales, and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research

Performs initial business case development and alignment to demand space

Manages product packaging, design, and communication briefs

Collaborates with Brand Manager to develop consumer positioning

Evaluates brand and marketing strategy ROI and effectiveness using KPI (key performance indicator) analysis, metric targets, reporting, testing, and tracking, dashboards, and related key reporting

Collaborates with sales teams on the planning and implementing of sales programs and activities as necessary to support the sales team, develop sales tools, and attend major shows/customer presentations and present new products

Performs other duties as assigned

Manages project and expense budgets (varies by locations)

Qualification

Brand strategy developmentConsumer research insightsMarketing analyticsDigital marketingMicrosoft Office proficiencyProject managementCommunication skillsTeam collaborationAttention to detail

Required

Bachelor's degree in marketing, business, sales or equivalent

Typically requires a minimum of 2 years of experience in brand and marketing, which includes developing effective and supportive marketing plans based on consumer needs

Must have 2-3 years of consumer research/insights experience including direct experience managing a third-party research partner

Knowledge, skills, and experience in supporting brand and marketing, traditional and digital marketing, social media, sponsorship management and promotion, consumer behavior strategies, consumer segmentation and consumer intimacy and promotional analysis

Experience and success in consumer intimacy and segmentation research to profitability grow the brand and align with the market

Ability to use research to effectively build our brand

Knowledge and skills in effectively assisting with the execution of marketing campaigns and tactics, marketing communications, positioning products, packaging products, and managing a marketing budget

Experience managing smaller projects from concept, implementation, analysis, and evaluation

Effective verbal, written and interpersonal communication skills to leverage across various internal and external teams/resources and communicate marketing plans

Ability to work as part of a collaborative team

Experience working in a deadline-oriented environment with a high attention to detail and quality

Advanced proficiency in use of Microsoft Office suite including MS Word, Excel, and PowerPoint

Domestic and/or international travel may be required (requirement varies by business unit)

Benefits

Share in the company’s success with competitive base salary with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.

Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.

Further your career with performance development and training opportunities, including our tuition assistance program.

Have fun at work, enjoying a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products.

Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.