Chase · 1 month ago
Marketing Strategy Lead, Consumer Bank-Vice President
1111 Polaris Pkwy, Columbus, OH, 43240, US
Full-time
Onsite
Mid, Senior Level
7+ years expChase is a leading financial services firm, and they are seeking a Marketing Strategy Lead for their Consumer Bank. This role involves managing acquisition marketing programs to drive new household growth through integrated campaigns across various channels.
BankingFinancial Services
Responsibilities
Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
Work with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance
Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements
Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
Present strategy and performance updates to senior leadership and cross-functional stakeholders
Lead reporting including forecasting, performance, and test results
Qualification
Required
Has deep performance marketing experience in traditional direct response and digital marketing channels
Is experienced manager of marketing budgets, forecasts, and expected returns
Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization
Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
Is a fantastic partner who leads through strong collaboration; recognized as a team player
Is data-driven and analytical, while also being a creative problem-solver
Is focused on how marketing drives quantifiable business results
Is vigorous and thorough in their management of details; proven ability to take initiative
Excels at managing multiple initiatives simultaneously within tight deadlines
Excellent written and verbal presentation skills
Highly proficient in Microsoft Excel and Power Point
Preferred
7+ years of marketing experience, preferably with expertise in digital marketing and paid media
Financial services industry experience a plus
Comfortable with continuously changing priorities
Loves testing, learning, and taking calculated risks
Understands the big picture, considering impacts outside their given initiatives
Company
Chase
Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
Recent News
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