Ashley Global Retail · 2 months ago
Manager, Influencer & UGC
Tampa, Florida, United States
Full-time
Onsite
Mid, Senior Level
5+ years expAshley Global Retail is seeking a Manager for Influencer & UGC to lead their influencer partnerships and user-generated content strategies. The role involves managing influencer relationships, executing campaigns, and developing UGC strategies to enhance brand engagement across social platforms.
E-CommerceFurnitureLifestyleRetail
Responsibilities
Manage mid-tier influencer partnerships and campaigns, serving as primary point of contact for assigned influencer relationships
Execute influencer campaigns from briefing through content delivery, ensuring all timelines, deliverables, and brand requirements are met
Coordinate campaign logistics including product sampling, content briefs, timeline management, and deliverable tracking
Build and nurture ongoing relationships with influencers to foster positive partnership experiences and long-term collaboration opportunities
Support contract coordination, rate negotiation, and campaign setup in partnership with senior team members
Track influencer campaign performance and provide insights for optimization and strategic planning
Develop and execute comprehensive UGC strategies that align with Ashley's brand objectives and drive measurable engagement across all social platforms
Design customer-facing UGC campaigns that encourage authentic content creation showcasing Ashley products and brand experiences
Create campaign frameworks, content themes, and engagement tactics that motivate customer participation and organic brand advocacy
Develop seasonal and product-specific UGC initiatives that support broader marketing campaigns and product launches
Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style
Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style
Build, recruit, and manage a diverse network of dedicated UGC creators who specialize in producing authentic, native-style content for Ashley
Identify and vet UGC creators across different demographics, aesthetics, and content styles to ensure broad representation and appeal
Develop creator briefs, content requirements, and brand guidelines specifically tailored for UGC-style content production
Negotiate rates, manage contracts, and establish ongoing relationships with UGC creators to ensure scalable, budget-efficient content creation
Coordinate content production schedules, deliverables, and approval processes to maintain consistent content flow
Curate high-quality content from influencer partnerships, customer campaigns, and creator networks for use across Ashley's owned social channels and marketing campaigns
Develop content approval workflows in partnership with creative that balance quality standards with authentic, unpolished aesthetic requirements
Create systems for organizing, tagging, and cataloging influencer and UGC assets for easy access and reuse across marketing touchpoints
Coordinate with Social Media and Creative teams to integrate influencer and UGC content into broader content calendars and campaign strategies
Refine legal frameworks and permissions for influencer and UGC content usage across all marketing channels and platforms
Execute engagement strategies that encourage ongoing customer participation in brand initiatives and conversations
Develop incentive programs, contests, and community challenges that drive content creation and social amplification
Monitor and respond to customer-generated content to foster community connection and encourage continued participation
Identify and nurture potential brand advocates within the customer community for long-term partnership opportunities
Create recognition programs that celebrate and reward top-performing customer content creators and reward top-performing influencers and customer content creators
Track and analyze influencer and UGC campaign performance against established KPIs including content volume, engagement, reach, and conversion metrics
Develop reporting frameworks that demonstrate influencer and UGC impact on brand awareness, social media performance, and creative usage
Monitor creator performance and content effectiveness to optimize network composition and campaign strategies
Provide insights and recommendations for continuous program improvement and budget optimization
Analyze competitor influencer and UGC strategies and industry trends to identify opportunities for innovation and differentiation
Manage influencer and UGC program budgets, including creator payments, campaign incentives, and platform costs
Develop cost-effective strategies for content production that maximize volume while maintaining quality standards
Track spending against performance metrics to ensure efficient budget allocation and strong ROI
Establish operational processes for creator onboarding, content approval, and payment management
Maintain organized databases of creator information, contract terms, and performance history
Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc
Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to
Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities
Audit, maintain and ensure employee time-keeping and absentee records are accurate
Manage resources to optimize equipment, facilities, employees, methods and materials
Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities
Demonstrate the Company’s Core and Growth Values in the performance of all job functions
Qualification
Required
Bachelors Degree in Marketing, Communications, Digital Media, or related field
5+ years in social media marketing, content marketing, community management, or digital marketing
2+ years managing influencer programs, UGC campaigns, creator networks, or content production workflows
Proven experience developing and executing influencer and UGC campaigns across multiple social media platforms
Strong understanding of social media trends, content creation, and community engagement best practices
Experience with content management systems, social media management tools, and creator management platforms
Demonstrated ability to manage budgets, negotiate creator contracts, and track performance metrics
Excellent project management skills with ability to coordinate multiple campaigns and creators simultaneously
Strong written communication skills and experience creating creator briefs and campaign guidelines
Understanding of FTC compliance and legal requirements for sponsored content and creator partnerships
Creative eye for identifying high-quality, on-brand content and emerging content trends
Strong attention to detail
Excellent verbal and written communication skills
Excellent interpersonal skills
Effective time management and organizational skills
Work independently as well as in a team environment
Document management system
Analytical and problem solving skills
Maintain confidentiality
Working knowledge of Continuous Improvement
Handle multiple projects simultaneously within established time constraints
Proficient computer skills, including experience with Microsoft Office Suite, internet
Perform under strong demands in a fast-paced environment
Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
Display empathy, understanding and patience with employees and external customers
Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
Preferred
Experience in retail, lifestyle, or consumer brands preferred
Company
Ashley Global Retail
Who We Are: Ashley is the largest furniture store brand in North America—a distinction we’ve held since 2005.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Caitlin Carnahan
Marketing Manager, Brand Partnerships
Christopher Wantlin
Chief Retail Officer
Recent News
Furniture Today
2025-04-15
Company data provided by crunchbase