Apply on Employer Site

Greenheck Group · 8 hours ago

Media and Communications Specialist

Schofield, WI

Full-time

Hybrid

Mid Level

$92K/yr - $114K/yr

4+ years exp

Greenheck Group is a global leader in air movement and ventilation, recognized for its commitment to employee growth and development. The Media and Communications Specialist will lead strategic advertising campaigns and communication initiatives, enhancing brand awareness and driving marketing objectives across various channels.

Heating Ventilation and Air Conditioning (HVAC)IndustrialManufacturing

Responsibilities

Develop and maintain a proactive PR strategy aligned with company goals

Build and nurture relationships with journalists, media outlets, influencers, and key stakeholders

Prepare press releases, media kits, talking points, and Q&As

Coordinate all contracts, insertion orders, material specifications, and materials with publications

Plan, develop, and manage multi-channel advertising campaigns that align with company goals and target audiences

Collaborate with internal stakeholders and creative agencies to produce compelling advertising materials (print, digital, broadcast, and out-of-home)

Manage media buying including negotiating best contract rates and placement strategies to ensure efficient spend and ROI

Monitor and report on campaign effectiveness, optimizing for performance

Oversee the creation promotional ad content in collaboration with marketing managers

Track media coverage and provide reporting to leadership

Develop social media calendar in collaboration with marketing managers and oversee the execution of social media communications

Manage editorial calendars for PR and communications, ensuring timely delivery and alignment with campaigns

Design and implement comprehensive communication strategies to support organizational initiatives, product launches, and other relevant external messaging

Align messaging across all communication channels to ensure clarity, consistency, and brand integrity

Collaborate with marketing managers to align external communications with brand and campaign messaging

Lead the development and dissemination of company messaging across platforms

Collaborate with leadership to shape and identify communication needs and opportunities

Qualification

Media relationsAdvertising campaign managementSocial media managementCommunication strategyProject managementProofreadingConsensus buildingInterpersonal skillsProblem solving