Cato Institute · 1 month ago
Email Marketing Manager
Washington,DC,US
Full-time
Hybrid
Mid Level
$75K/yr - $85K/yr
3+ years expThe Cato Institute is a public policy research organization dedicated to individual liberty and free markets. They are seeking an Email Marketing Manager to shape their email marketing strategy, enhance audience engagement, and manage data-driven campaigns aligned with the Institute's mission.
Non Profit
No H1B
Responsibilities
Develop, execute, and manage newsletters, drip campaigns, and complex multi-stage email campaigns to engage diverse audiences
Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback
Work with website and creative teams to create campaign-specific landing pages, ensuring alignment with overall marketing goals
Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance
Partner with marketing and communications team members to support broader campaigns and programs
Manage intake of email and CRM-related requests from departments outside marketing, ensuring proper quality control and alignment with objectives
Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact
Stay up-to-date on industry best practices in email marketing, thought leadership, and demand generation strategies
Handle multiple projects simultaneously while meeting deadlines and maintaining high-quality standards
Qualification
Required
Minimum of 3 years of experience in email marketing and CRM management
A bachelor's degree in a related field
Proficiency in Salesforce Marketing Cloud (Pardot) is required
Proven experience building newsletters, drip campaigns, and multi-stage email strategies
Strong understanding of creative briefs, with the ability to ask clarifying questions and provide actionable feedback
Experience collaborating with web teams to create landing pages that align with marketing campaigns
Demonstrated success in developing and executing testing plans for emails and landing pages
Strong familiarity with libertarian or classical liberal ideas and public policy perspectives
Excellent project management skills with the ability to balance multiple initiatives and deadlines
Strong interpersonal skills for cross-departmental collaboration, including intake of requests and gathering project assets
Deep knowledge of audience segmentation and incorporation of persona insights into email strategies
Expertise in thought leadership and demand generation best practices for email marketing
Benefits
Medical, dental, and vision insurance
Employer contribution to a Health Savings Account (HSA)
Generous vacation and sick days
Paid parental leave
Employer-provided life and disability insurance
401(k) employer match
Transit/ Parking benefits
Pet discount plan
Company
Cato Institute
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Emily Ekins
Vice President and Director of Polling
Recent News
Business Insider
2025-10-13
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