CMG Financial · 2 months ago
Brand Development & Social Media Specialist (Franklin, TN)
CMG Financial is seeking a Brand Development & Social Media Specialist to join their marketing team. The role involves supporting the marketing efforts by developing social media campaigns, analyzing performance metrics, and maintaining the company's brand across digital channels.
BankingMortgage
Responsibilities
Build our digital marketing roadmap
Social media marketing tools to create and maintain the company’s brand
Develop social media marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Interact with customers, clients, and VIP associates on social media accounts
Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measure a campaign’s performance against the KPIs
Develop digital marketing campaigns via our CRM
Create and maintain an editorial calendar to deliver targeted content
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, etc. or equivalent experience
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Canva, Web analytics, Google AdWords etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok)
Customer Review Platforms (Google, Yelp, Trip Advisor)
Understanding of website analytics tools, such as Google Analytics
Analytical mind, with a passion for measuring data
Exceptional communication and writing skills
Able to work onsite 5 days a week
Commercial awareness partnered with a creative mind
Well-organized and detail-oriented
Friendly and outgoing personality
Team Player
Great customer service skills
Work in a fast-paced environment
Strong work ethic
Works well within team dynamic
Attention to detail
Self-starter
Professional attitude
Benefits
Medical
Dental
Vision
Paid Time-Off
401k
Company
CMG Financial
CMG Financial is a well-capitalized, privately held mortgage-banking firm.
Funding
Current Stage
Late StageRecent News
2025-12-09
2025-12-02
2025-11-04
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