Vice President, AMER Field Marketing & Strategic Programs jobs in United States
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BNY · 4 days ago

Vice President, AMER Field Marketing & Strategic Programs

positionNew York, NY
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$115K/yr - $140K/yr
date5+ years exp

BNY is a leading global financial services company at the heart of the global financial system. The Vice President, AMER Field Marketing & Strategic Programs will develop and implement strategic marketing plans, collaborate with cross-functional teams, and lead initiatives to enhance brand visibility and client engagement.

Financial Services

Responsibilities

Develop and implement strategic marketing plans for product and client marketing by utilizing expertise in market analysis and client insights
Collaborate with cross-functional teams to ensure marketing strategies align with BNY's strategic goals and client needs
Lead initiatives to enhance brand visibility and client engagement by employing innovative marketing tactics and channels
Monitor and analyze market trends and competitor activities to inform product positioning and marketing strategies
Manage marketing campaigns from conception to execution and evaluation, ensuring alignment with business objectives and client expectations
Foster continuous improvement in marketing processes and strategies by analyzing performance metrics and client feedback

Qualification

Strategic marketing plansMarket analysisClient engagementMarketing campaign managementCross-functional collaborationAnalytical skillsCommunication skillsCollaboration skills

Required

Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred
Typically 5-10 years of experience; experience in the securities or financial services industry is preferred
Strong strategic thinking and analytical skills with the ability to interpret market trends and data
Excellent communication and collaboration skills to work effectively with cross-functional teams
Proven track record of successful marketing campaign management and client engagement

Preferred

Experience in the securities or financial services industry

Benefits

Highly competitive compensation
Benefits
Wellbeing programs
Generous paid leaves
Paid volunteer time

Company

BNY

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For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.
dateFounded in 1784
location
New York, NY, US
people-size10001+ employees
web-link
https://www.bny.com

Funding

Current Stage
Late Stage

Leadership Team

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Brian A. Ruane
CEO Government Securities Services & Global Client Management
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Chris Kearns
CEO, Depositary Receipts
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Recent News

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BNY to Manage U.S. Department of the Treasury's Largest Prepaid Debit Card Program for Federal Benefits - Direct Express®
2024-11-21
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2024-11-01
PRNewswire
MUFG Bank, Ltd. Launches MUFG CashFolio™ Leveraging BNY's LiquidityDirect® Capabilities
2024-10-28
Company data provided by crunchbase