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BNY · 2 weeks ago

Vice President, AMER Field Marketing & Strategic Programs

New York, NY

Full-time

Onsite

Mid, Senior Level

$115K/yr - $140K/yr

5+ years exp

BNY is a leading global financial services company at the heart of the global financial system. The Vice President, AMER Field Marketing & Strategic Programs will develop and implement strategic marketing plans, collaborate with cross-functional teams, and lead initiatives to enhance brand visibility and client engagement.

Financial Services

Responsibilities

Develop and implement strategic marketing plans for product and client marketing by utilizing expertise in market analysis and client insights

Collaborate with cross-functional teams to ensure marketing strategies align with BNY's strategic goals and client needs

Lead initiatives to enhance brand visibility and client engagement by employing innovative marketing tactics and channels

Monitor and analyze market trends and competitor activities to inform product positioning and marketing strategies

Manage marketing campaigns from conception to execution and evaluation, ensuring alignment with business objectives and client expectations

Foster continuous improvement in marketing processes and strategies by analyzing performance metrics and client feedback

Qualification

Strategic marketing plansMarket analysisClient engagementMarketing campaign managementCross-functional collaborationAnalytical skillsCommunication skillsCollaboration skills