Tecnica Group North America · 2 months ago
Marketing Activation Specialist - Nordica, North America
West Lebanon, NH
Full-time
Onsite
Mid Level
3+ years expTecnica Group North America is dedicated to inspiring an active outdoor lifestyle through exceptional products and experiences. The US Marketing Activation Specialist will lead the planning and execution of marketing campaigns and brand activations, managing agency relationships and ensuring alignment with global brand direction while remaining relevant to the US market.
Retail
Responsibilities
Plan and execute US marketing campaigns and seasonal brand activations in alignment with NorAm GTM strategy and international brand direction
Localize global assets for US retail and consumer channels, ensuring brand consistency and market relevance
Manage activation calendars, timelines, and deliverables across consumer, retail, and partner channels
Track and report campaign performance metrics, consumer engagement, and ROI to inform future activation planning
Full execution of US tradeshows & sales meetings planning
Serve as day-to-day lead for Nordica’s creative agency, managing briefs, production schedules, and feedback cycles
Oversee content creation needs for campaigns, retail partners, and contracted athletes to ensure deliverables are on-brand and on-time
Own the digital asset management system, ensuring campaign and athlete assets are properly organized, distributed, and utilized across teams and partners
Lead US retail activation programs including SWAG, POP, merchandising kits, sales contests, and employee engagement initiatives
Manage CO-OP marketing programs and execution to ensure retailer storytelling aligns with brand standards and seasonal objectives
Execute annual activation plans for key Strategic Accounts, coordinating co-branded campaigns and seasonal marketing calendars
Manage activation-related budgets and vendor invoices, ensuring efficient use of resources aligned with overall marketing priorities
Oversee contracted athlete marketing plans and seasonal content deliverables, ensuring consistent alignment with campaign themes and brand priorities
Collaborate with the National Competitions Manager to integrate athlete and grassroots activations into broader campaign programing
Partner with the Marketing & Communications Specialist to align content readiness, email, and digital deliverables
Work cross-functionally with Sales, Product, and International Brand teams to ensure cohesive US market execution, reporting, and storytelling continuity
Administration of US marketing budgets, ensuring alignment with planned initiatives and budget tracking
Data collection, campaign performance reporting, and ROI analysis for domestic programs tied to budget
Qualification
Required
3+ years of direct marketing experience in the ski and/or outdoor industry
Managing strategies in the areas of advertising, creative, communications, digital and social media, sports marketing, partner marketing, trade marketing, cause marketing and retail marketing
Proven track record of success
Clear and persuasive written and verbal communication skills
Strong Understanding of the Alpine skiing community
Professional demeanor
Ability to contribute to strategic conversations about current issues within our industry
Advanced knowledge of MS Office software, with a strong command of MS Excel
Advanced use of marketing automation programs and CRM tools
Adobe Suite experience (Photoshop, Illustrator, In Design)
Communication skills: clear and persuasive communicator with strong interpersonal skills; able to communicate information and ideas in written and verbal format; comfortable presenting ideas to a group (small and large)
Organizational skills: organization, time management, and project management skills
Analytical skills: comfortable working with data; able to identify and present trends, insights, etc
Demonstrated ability for accuracy, thoroughness, and attention to detail
Ability to multi-task and effectively manage multiple tasks independently in a fast-paced environment; ability to work independently but also performs well in team environments
Preferred
Experience working with international brand and teams is preferred
Company
Tecnica Group North America
Tecnica Group North America is a distributor of outdoor and alpine sporting goods and equipment from Nordica, Blizzard, Tecnica, Tecnica Footwear and Rollerblade, and is a subsidiary of Tecnica Group S.p.A.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase