Sonar · 1 month ago
Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships)
Austin
Full-time
Onsite
Mid, Senior Level
5+ years expSonar is a company dedicated to enhancing code quality and security while improving developer productivity. The Product Marketing Manager will play a strategic role in shaping go-to-market strategies, creating compelling content, and building key partnerships to drive market impact for Sonar's solutions.
Cyber SecurityDeveloper ToolsOpen SourceSoftware
No H1B
Responsibilities
Develop and execute a comprehensive content strategy, creating high-value marketing content (whitepapers, case studies, presentations, blogs) and sales tools (battle cards, competitor analyses) that support go-to-market initiatives and clearly articulate customer use cases and value propositions
Coordinate and lead cross-functional go-to-market product launch deliverables, acting as the conductor to ensure seamless execution from content development through launch and post-launch analysis
Design and deliver advanced sales enablement programs in partnership with sales leaders, including in-depth product training and sophisticated objection handling guides, to empower the sales team to effectively sell technical solutions
Conduct rigorous competitive analysis and market research to inform launch strategies and identify key market opportunities and competitive differentiators
Collaborate on a strategic content calendar and help build out marketing collateral, ensuring a consistent flow of valuable information to our target prospects
Define and execute strategic plans for building Sonar leadership through go-to-market partnerships with key partners in the DevOps ecosystem. This requires working in concert with our product, ecosystem, and partner teams to develop joint marketing programs, necessary product-level integrations, and compelling joint collateral
Serve as the partner solution expert, accurately conveying value propositions and solution capabilities to all stakeholders, both internally at Sonar and within partner GTM teams
Deliver impactful technical talks at conferences, partner events, and webinars, effectively communicating complex concepts to diverse audiences
Collaborate with marketing teams to develop coordinated programs that create awareness and drive adoption, crafting developer and senior tech leader-focused content that contributes to go-to-market objectives and campaigns
Qualification
Required
Direct and proven Product Marketing experience (5+ years) in the Developer tools or DevOps space
Demonstrated success with sales enablement initiatives and supporting sales teams, with a clear understanding of how to equip sales for success in a technical B2B environment
Proven track record in launch management and go-to-market team enablement for technical products
Experience with building strategic go-to-market plans and crafting compelling, customer-focused messaging for complex products and solutions
Strategic mindset to identify, prioritize, target, and engage specific players in the DevOps ecosystem to develop mutually beneficial go-to-market partnership programs
Experience with preparing and delivering impactful presentations to live audiences, particularly at the developer level, showcasing strong presentation and storytelling skills
Deep technical understanding and passion for software products and the underlying technology
Hands-on ability to build and deliver compelling technical solution demonstrations
Extensive experience in programming and DevOps, enabling authentic engagement in technical discussions with developers
Adaptability and flexibility working in a dynamic space with Agile principles
A hunger to learn new technologies, develop new skills, and thrive in a highly collaborative and feedback-based environment
A team player with a can-do attitude who actively shares knowledge to elevate the team
Exceptional communication skills with fluency in English, both written and spoken
Benefits
Flexible comprehensive employee benefit package that is 90% paid by the company.
We encourage usage of our robust time-off allocations.
We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
Generous discretionary Company Growth Bonus, paid annually.
Fully paid parking in the heart of downtown Austin, Texas.
Company
Sonar
Sonar provides open-source and commercial code analyzers to help developers manage code quality.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$457MKey Investors
Insight Partners
2022-04-26Series B· $412M
2016-11-29Series Unknown· $45M
Leadership Team
Nathan Jones
VP, Public Sector
Lynne Doherty
President Field Operations
Recent News
2026-01-07
2025-12-19
2025-12-18
Company data provided by crunchbase