FanDuel · 1 week ago
Generosity Strategy & Insights Senior Analyst
New York, NY
Full-time
Onsite
Mid, Senior Level
$94K/yr - $118K/yr
3+ years expFanDuel is the premier mobile gaming company in the United States and Canada, and they are seeking a Generosity Strategy Senior Analyst to drive long-term strategy on key lifecycle and promotional investment decisions. The role involves collaborating with multiple departments to innovate and optimize customer experiences through strategic frameworks and data-led projects.
Fantasy SportsGamingSports
Responsibilities
Partner with Generosity Strategy leadership by challenging and exploring how, when and why we deliver generosity to our customers
Be a subject matter expert on our promotional strategy and how it impacts customer behavior
Rigorously experiment with new generosity mechanics/experiences and optimize them to create a more personalized experience for customers
Drive cross-functional programs of work from strategy formation through to day-to-day implementation
Develop new strategic frameworks including state-level investment strategy, cohort allocation, and customer level allocation, collaborating with performance, insights, and campaigns teams
Unlock opportunities by collaborating on new tooling strategy, infrastructure and data-led projects
Champion step-changes in personalizing journeys at scale by working with technical and creative stakeholders
Approach projects effectively by collecting and defining work requirements and maintaining a continuous feedback loop amongst stakeholders
Qualification
Required
Bachelor's Degree preferred
3+ years of experience in a strategy, analytics, or commercial role; previous marketing experience is highly preferred
Strong analytical skills and proven ability to develop and deploy structured project work
Professional expertise with SQL and Excel is required, data visualization a plus
Demonstrated experience in cross-functional teams, with strong project management skills
Sharp and strategic thinker, able to challenge ideas and thoughts
Experience working with marketing campaigns and teams in applying strategy to customer facing propositions
Has a positive attitude and loves opportunities to collaborate with others
Strong organizational skills and effective as a project manager
An avid sports and gaming fan, who ideally has used FanDuel or competitive products
Willing to work nontraditional hours as needed due to seasonal sporting calendars
Preferred
Ability to use Tableau, Python, or R is preferred, but not required
Benefits
Medical, vision, and dental insurance
Life insurance
Disability insurance
A 401(k) matching program
Paid personal time off
14 paid company holidays
Paid sick time in accordance with all applicable state and federal laws
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
Business Insider
2026-01-06
2025-12-24
Company data provided by crunchbase