Affirm · 2 weeks ago
Director, Product Marketing
San Diego, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$245K/yr - $325K/yr
10+ years expAffirm is reinventing credit to make it more honest and friendly, and they are seeking a strategic and inspiring Director of Product Marketing. This role is pivotal in shaping Affirm's go-to-market strategy and narrative development across its commerce, payments, and merchant ecosystem, ensuring consistent and impactful messaging that drives understanding, adoption, and growth.
Financial ServicesFinTechLendingPayments
Responsibilities
Lead Product Marketing Strategy Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies that differentiate Affirm in the market
Champion Product Narratives and External Storytelling Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market
Drive Go-To-Market Excellence Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position Affirm’s value
Create Feedback Systems and Market Insight Loops Build and operationalize structured feedback loops between customer-facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer, and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization
Partner Cross-Functionally to Drive Impact Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments
Represent Affirm Externally Serve as a visible, credible voice of the company — participating in key customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating Affirm’s innovation roadmap and market vision
Qualification
Required
10+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems
Proven ability to translate complex product capabilities into differentiated market narratives
Experience building and leading feedback systems that connect customer insights to product decisions
Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech
Demonstrated success leading go-to-market strategy for enterprise or platform products
Exceptional storytelling, communication, and executive influence skills — both written and verbal
Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards
Data-driven mindset with the ability to synthesize qualitative and quantitative insights
Comfortable operating in high-visibility, cross-functional environments with senior leaders and external stakeholders
A systems thinker who can connect dots between market forces, customer needs, and company strategy
Benefits
Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
Company
Affirm
Affirm is a financial technology services company that offers installment loans to consumers at the point of sale.
1001-5000 employees
H1B Sponsorship
Affirm has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (104)
2024 (96)
2023 (133)
2022 (179)
2021 (132)
2020 (57)
Funding
Current Stage
Public CompanyTotal Funding
$7.57BKey Investors
New York Life InsuranceSixth StreetPGIM Fixed Income
2025-10-31Post Ipo Debt· $750M
2024-12-17Post Ipo Debt· $800M
2024-12-13Post Ipo Debt· $4B
Leadership Team
Max Levchin
Founder & CEO
Robert O'Hare
Chief Financial Officer
Recent News
Crowdfund Insider
2025-12-25
2025-12-20
Company data provided by crunchbase