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American Bankers Association · 2 months ago

VP, Advocacy & Grassroots

US DC Main Office

Full-time

Onsite

Senior Level, Lead/Staff

$220K/yr - $230K/yr

10+ years exp

The American Bankers Association is the banking industry's champion. The Vice President directs the day-to-day operations of ABA’s constituent advocacy programs, including grassroots and grasstops, and plays a key role in shaping advocacy campaigns.

AssociationBankingFinanceFinancial Services

Work & Life Balance

Responsibilities

Develops and designs strategy to increase policy involvement of ABA member banks and promote advocacy and grassroots programs

Oversees messaging, creative development, and placement for grassroots ads and other advocacy collateral and content as appropriate

Leverages insights from focus groups, polling, and other research tools to inform advocacy strategies and enhance message effectiveness

Coordinates with internal and external stakeholders including ABA staff, state associations, volunteer leadership and others to maximize success of advocacy programs

Collaborates closely with ABA’s Policy and Communications teams to deliver unified, impactful campaigns

Serves as presenter and key staff expert on the importance of policy advocacy at conferences, schools, and internal meetings

Serves as Staff Liaison to the Grassroots Representatives and Bank Ambassadors; recruits and manages volunteer leadership; leads meetings and calls

Expand the Bank Ambassadors program to bolster grasstops efforts

Oversees grassroots program budget

Manages vendor relationships to execute program tactics and provide program support

Develops and reports KPIs for advocacy engagement and program effectiveness

Ensures adherence to all applicable advocacy regulations working in concert with ABA’s Finance team, and internal and outside counsel as appropriate

Qualification

Advocacy experienceGrassroots program developmentStakeholder engagementDigital advocacy toolsData analyticsCommunications skillsStrategic developmentLegislative process knowledgeNetworking skillsTeam management

Required

Bachelor's degree in Government, Political Science, Public Policy, or related field required

10+ years' experience with advocacy, government relations, and/or public policy

Experience developing and implementing grassroots advocacy programs on the federal level; additional state and local exposure is a plus

Experience with digital advocacy tools and data analytics for measuring engagement

Demonstrated ability to manage and mentor small teams

Ability to develop strategies to enhance and promote the operations of the organization

Exceptional communications skills and ability to build relationships with multiple stakeholders across multiple mediums, including in-person and virtual briefings

Strong analytical skills with the ability to read, understand, and summarize legislation and identify and flag issues relevant to ABA members

Demonstrated success in engaging C-Suite leaders and motivating volunteer advocates

Ability to work independently when needed and with internal and external staff as required to produce required assignments without direct supervision

Knowledge of federal legislative process

Ability and willingness to travel (up to 35%)

Preferred

Large, active personal network within the policy and financial services communities preferred

Membership organization experience preferred

Company

American Bankers Association

ABA is a banking trade association of community, regional, and money center banks, holding companies. It is a sub-organization of American Bankers Association.

Founded in 1875

Washington, District of Columbia, USA

201-500 employees