FanDuel · 2 months ago
Generosity Strategy & Insights Senior Analyst
New York City
Full-time
Onsite
Mid, Senior Level
$94K/yr - $118K/yr
3+ years expFanDuel is looking for a Generosity Strategy Senior Analyst to drive long-term strategy on key lifecycle and promotional investment decisions. The role involves collaborating with multiple departments to elevate revenue-driving marketing initiatives at a premier gaming company.
Fantasy SportsGamingSports
Responsibilities
Support Generosity Strategy leadership by challenging and exploring how, when and why we deliver generosity to our customers
Develop new strategic frameworks including state-level investment strategy, cohort allocation, and customer level allocation, collaborating with performance, insights, and campaigns teams
Work with analytics partners to define and validate new potential propositions for Sportsbook marketing including loyalty and other programs
Unlock opportunities by collaborating on new tooling strategy, infrastructure and data-led projects
Champion step-changes in personalizing journeys at scale by working with technical and creative stakeholders
Drive outcomes through exploration of new marketing strategies for existing users incl. segmentation evolution, channel strategies and more
Be a subject matter expert on our promotional strategy and how it impacts customer behavior
Approach projects effectively by collecting and defining work requirements and maintaining a continuous feedback loop amongst stakeholders
Experience with or willingness to build technical knowledge around data and APIs to create automations and personalize campaigns at scale
Help create documentation for owned projects to facilitate knowledge sharing
Qualification
Required
3+ years of experience in marketing or strategy, with experience creating and managing campaigns end to end
Demonstrated experience in cross-functional teams, with strong project management skills
Sharp and strategic thinker, able to challenge ideas and thoughts
Strong analytical skills and proven ability to develop and deploy structured project work
Experience working with marketing campaigns teams in applying strategy to customer facing propositions
Strong understanding of CRM platform and commercial metrics
Has a positive attitude and loves opportunities to collaborate with others
Strong organizational skills and effective at project management
An avid sports and gaming fan, and have played FanDuel or competitive products
Willing to work nontraditional hours as needed due to seasonal sporting calendars
Preferred
Bachelor's Degree preferred in marketing or business
Benefits
We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.
FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
Sports Business Journal
2026-01-19
2026-01-13
2026-01-12
Company data provided by crunchbase