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HYCU, Inc. · 21 hours ago

Marketing Program Manager

Greater Boston

Full-time

Hybrid

Entry, Mid Level

$75K/yr - $98K/yr

2+ years exp

HYCU, Inc. is a leader in the multi-cloud and SaaS data protection industry, providing innovative solutions for data backup and recovery. The Marketing Program Manager will develop and execute multi-channel campaigns to attract new prospects and deepen engagement with existing customers, collaborating closely with various teams to enhance brand loyalty and drive customer acquisition.

Computer Software

Comp. & Benefits

Responsibilities

Plan, execute, and measure integrated marketing programs for both new business and customer expansion initiatives

Collaborate with sales, product, and customer success teams to shape messaging for prospects, customers, and resellers

Use audience insights and market trends to create campaigns that connect with target segments, improve fan/customer experience, and increase brand loyalty

Track, analyze, and report on campaign performance metrics; use data to refine strategies, optimize conversion rates, and maximize ROI

Develop engaging content and digital assets for email, web, advertising, webinars, and social platforms

Ensure consistent user journeys and experiences from initial prospect engagement to ongoing customer nurture

Oversee campaign budgets, timelines, and resources for efficient execution

Support channel/reseller marketing and partner initiatives as needed

Qualification

B2B SaaS marketingMulti-channel campaignsMarketing automation platformsCustomer journey understandingData-driven analysisGlobal marketing coordinationCross-functional teamworkProject management