Publicis Communications · 2 months ago
Manager, Data and Analysis
New York, New York
Full-time
Onsite
Senior Level
$87K/yr - $137K/yr
5+ years expPublicis Communications is a leading Networked Experience Agency that leverages data, technology, and creative capabilities to deliver innovative solutions for clients. They are seeking a Manager, Data & Analysis to lead a team of analysts, provide strategic recommendations, and drive marketing growth through data-driven insights.
Marketing & Advertising
Responsibilities
Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
Building effective marketing strategies with other internal partners to optimize client budgets and programs
Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
Qualification
Required
5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
Company data provided by crunchbase