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Universal Orlando Resort · 6 hours ago

Sr. Manager, DDM – Digital Product Marketing

Orlando, FL

Full-time

Onsite

Senior Level

7+ years exp

Universal Orlando Resort is seeking a Senior Manager for their Digital Product Marketing function within the Direct Digital Marketing team. This role is responsible for leading marketing strategies that drive awareness and engagement of new digital products while collaborating with various stakeholders to create effective marketing plans.

Entertainment

H1B Sponsor Likely

Responsibilities

Lead a team of DDM professionals and agencies in the development, execution, and maintenance of 1:1 campaigns across direct channels supporting Universal Orlando Resort and Universal Studios Hollywood

Ensure utilization of 1:1/direct best practices and remain current on the latest tools, trends and techniques. Ensure all programs are compliant with privacy laws

Ensure the team is adequately equipped with the necessary tools and training to perform the tasks associated with developing and implementing data-driven programs

Represent the team as needed in pertinent product, segment, and other business-related meetings

Oversee the reporting for the Digital Product Marketing portfolio and ensure roadmaps, presentations, and other materials are always show-ready and up-to-date

Identify process improvement and optimization opportunities to support operational excellence and seamless process integration

Partner closely with Project Managers across the organization to identify risks and overall program status for assigned campaigns

Lead the execution and monitoring of DDM initiatives

Manage the end-to-end implementation of data-driven programs, including concept development, audience segmentation, tactical deployment, performance reporting, and ongoing optimization

Ensure programs deliver a 1:1 customer experience by implementing targeting, modeling, and personalization capabilities in programs to drive increased engagement, conversion, and ROI

Manage the deployment calendar, ensuring alignment with business priorities

Partner closely with the Creative team to create consistent, brand-driven messaging and visual design and seek approvals on creative concepts, as well as final product, from all project stakeholders, senior management, legal and/or 3rd party partners

Partner with analytic teams on use cases that guide the development of segmentation and propensity models to drive audience selection, product message and next best action recommendations

In partnership with channel leads, responsible for the development, approval, and implementation of channel strategy planning for assigned campaigns

Lead discussions with large cross-functional partners across multiple organizations to understand requirements from partners and proactively identify solutions to as a part of the go-to-market process

Collaborate on expansive after-action reviews that help determine a data-driven story to inform business impact from assigned campaigns and inform future planning and recommendations

Provide Product Marketing oversight and guidance for marketing campaigns that include elements of core Digital Products

Lead the planning, development, and ongoing management of direct marketing programs

Lead strategic use of first party data to increase personalization and relevancy; defining data needs and consistently pushing overall data strategy forward

Partner with cross-divisional stakeholders to ensure business objectives are met by developing, and continuously enhancing, DDM programs

Work closely with the content and creative partners to design relevant and impactful content for different audience segments to drive user engagement and conversion

Partner with analytics teams to conduct A/B and other tests, maintaining an ongoing testing framework and reporting regularly on test results

Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities

Performs other duties as assigned

Qualification

Digital MarketingData-driven programsAudience segmentationProgram ManagementCross-functional collaborationStrategic planningContent creationA/B testingLeadership

Required

Bachelor's degree or equivalent demonstrated professional experience in a related field (e.g., Business, Marketing, Communications)

7+ years of experience in Digital Marketing

Ensure utilization of 1:1/direct best practices and remain current on the latest tools, trends and techniques

Ensure all programs are compliant with privacy laws