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Teradata · 4 days ago

Sr. Director, Partner Marketing & Demand Generation

California, United States

Full-time

Hybrid

Director/Executive

$200K/yr - $299K/yr

10+ years exp

Teradata is a leading company in cloud analytics and data platforms for AI. They are seeking a hands-on, data-driven Sr. Director, Partner Marketing & Demand Generation to lead co-marketing and demand generation initiatives with strategic partners, focusing on driving measurable global and regional impact.

AnalyticsBusiness IntelligenceCloud Data ServicesCloud StorageData GovernanceData ManagementMarketingPrivate CloudSaaSSoftware

Responsibilities

Collaborate with strategic partners (e. g. , Microsoft, AWS, GCP) to plan and execute joint marketing initiatives including in-person events, webinars, virtual events, and targeted campaigns

Design and execute partner marketing campaigns that generate high-quality leads and convert to marketing qualified leads (MQLs), supporting pipeline growth and sales acceleration

Use analytics and performance metrics to optimize campaign effectiveness, MDF allocation, and partner engagement strategies

Manage marketing development funds (MDF) and program funds with precision to maximize ROI and lead generation impact

Be key stakeholder and input provider into all partner program aspects, incentives and enablement to help drive holistic partnership activation and acceleration

Serve as the central point of contact for partner communications—ensuring clear, consistent, and timely updates across internal stakeholders and external partner teams and channel. Facilitate alignment through newsletters, briefings, and shared success stories

Develop and tailor partner-facing content and sales enablement packages that support field teams and partner sellers in driving demand

Qualification

B2B partner marketingLead generationCampaign analyticsDigital marketingMarketing automationExecutive engagementNavigating ambiguityCommunicationStrategic thinking

Required

Bachelor's degree in Marketing, Business, or related field; MBA a plus

10+ years of industry experience in B2B partner marketing, preferably in software or consulting environments. Job experience at a CSP is a plus

Strong understanding and previous experience of digital marketing, lead generation, and partner enablement. Experience with partner program designs and incentives is a plus

Proven ability to manage programs agile and with limited resources and small teams

Experience with campaign analytics, CRM systems, and marketing automation platforms

Excellent communication skills and ability to translate technical concepts into compelling partner messaging and internal and external communications

Demonstrating strategic thinking and planning capabilities

Comfortable with internal and external executive engagement

Comfortable navigating ambiguity and driving clarity and execution

Benefits

Flexible work model

Well-being focus

Inclusive environment

Company

Teradata

Glassdoor3.8

Teradata is the connected multi-cloud data platform company. Our enterprise analytics solve business challenges from start to scale.

Founded in 1979

San Diego, California, USA

10001+ employees

https://www.teradata.com

Funding

Current Stage

Public Company

Total Funding

unknown

2007-09-21IPO

Leadership Team

Michael Koehler

President & CEO

Louis Landry

Chief Technology Officer

Recent News

PR Newswire

Teradata Appoints Ken Ricketts as Chief Information Security Officer

2026-01-22

legacy.thefly.com

Teradata appoints Ken Ricketts as Chief Information Security Officer

2026-01-22