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Burson · 1 day ago

Senior Account Executive, Technology

Austin, TX

Full-time

Hybrid

Mid, Senior Level

$40K/yr - $85K/yr

4+ years exp

Burson is a global communications leader focused on helping brands redefine reputation. The Senior Account Executive will manage client activities, develop communications programs, and cultivate media relationships within the technology sector.

Brand MarketingConsultingContentMarketingPublic Relations

Responsibilities

Manage day-to-day client activities, serving as the primary point of contact for assigned projects and ensuring timely execution of program elements

Develop and implement integrated communications programs, including media relations, thought leadership, and product launches, in collaboration with account leads

Cultivate and manage relationships with key media contacts in the technology industry, securing impactful coverage for clients

Lead research and analysis of industry trends to identify proactive storytelling opportunities and position clients as thought leaders

Develop high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills

Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations

Supervise junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients

Qualification

Media relationsTechnology industry knowledgeStrategic thinkingContent developmentProject managementTeam collaborationMentoringCommunication skillsOrganizational skills

Required

4+ years of experience working in public relations, with a strong focus on the technology industry

Past experience working with at least two of the following: consumer electronics, semiconductors, automotive technology, or AI-related clients

Experience with device and hardware introductions and product review programs

Past experience with CES-related program management, brand and product activations, media relations

A genuine passion for technology and ability to 'geek out.'

Proven media relations skills and established relationships with relevant journalists

Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations

Exceptional organizational skills and a meticulous attention to detail, ensuring flawless execution of client projects

A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues

A highly collaborative spirit and a passion for mentoring and guiding junior team members, fostering a positive and supportive team environment

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Strong strategic thinking and problem-solving abilities

Experience mentoring and guiding junior team members